It'S Really Time For The Cold Season To Come Into Season.

According to statistics from the General Administration of customs, the total export clothing and clothing accessories in China were 796 billion 568 million yuan in the first three quarters of this year, representing a decrease of 6.6% compared with the same period last year.

In the first three quarters of this year, China's total exports of fabric clothing amounted to 661 billion 212 million yuan, representing a 7.2% decrease compared with the same period last year.

The number of export orders for clothing products has been significantly reduced, especially for large orders.

From the perspective of garment manufacturers, the demand for clothing commodities has declined in the international market this year, and the purchasing power of the market has been weakening. On the other hand, the production cost and labor cost of garment export enterprises have been rising, and the business burden of enterprises is very heavy.

"Clothing prices are hard to rise, one of the reasons is the industry downturn, and another reason is the continuous reduction of imported brand clothing."

Insiders said that in June 1st this year, China has just lowered some of its clothing.

The import tariff rate of daily consumer goods, such as skin care products, diapers and so on, has fallen by an average of more than 50%.

After six months, the State Ministry of finance also announced that since January 1, 2016, China will make some adjustments to import and export duties, and will moderately expand the scope of tax reduction on daily consumer goods, with a tentative tax rate, reducing the elasticity of import demand.

Import duties on garments, scarves, blankets, sunglasses and other commodities.

Business is hard to make money hard to earn, which is a common feeling of the whole apparel retail industry.

"Don't look at my customers. I don't actually make any money."

Yesterday, a children's clothing store in Bin Hung Road, the shop was crowded with customers who bought clothes and shoes and shoes. Mrs. Xu, the boss lady, still frowned, and complained to reporters about the bitterness.

The store sells 30 percent off of the brand children's clothing, including the cost of goods and freight, labor and so on. The cost price for each item is about 50 percent off of the price, and the price of the brand will reach the target of 500 thousand yuan per year.

"500 thousand yuan is really hard to finish. Once a year goes by, there is not much flower in this year."

Ms. Xu said, because the physical store business is bad, although the landlord reduced the store rent from 200 thousand yuan to 100 thousand yuan, she also felt very difficult. It can be said that in the past three years, she did not earn any money, and basically kept the shop closed.

She told reporters that the price of branded clothing is relatively high and the customers are relatively few. In order to attract popularity, she often sells some products to Hangzhou Sijiqing market and sells them in the store.

"Business is done year after year, and the price of clothes is lower and lower."

Ms Xu shook her head with a bitter smile. Compared with the previous years, it can only be a small profit or even a zero profit.

The lower the price of clothing, the more than the shop owner.

Online apparel market competition is becoming more and more white hot.

Over the past two years, traditional clothing brands have begun to turn online businesses and enter the major e-commerce platforms to build official online stores.

Under the impetus of the electricity supplier channel, the traditional clothing brand is adjusting the layout strategy. On the one hand, many international brands that originally opened only in the most prosperous sections of the first tier cities will go deep into the three or four tier cities in China. On the other hand, some Internet apparel brands born on the line are doing the opposite. They have begun to fight for the market under the market and realize the interaction between online and offline businesses.

In the industry view, with the arrival of the shop tide, the rental cost of the physical shops has also declined, and consumers also have a variety of shopping options. They can flexibly use two online and offline sales channels to achieve the connection between online and offline, wherever and wherever they can meet the demand for shopping.