Superdry Parent Company Supergroup Rose 54% In The First Half Of The Year

Superdry was founded in 2003. So far, superdry has been sold in over 20 countries worldwide.

Recently, the British fashion apparel brand

The extreme dry parent company released interim results before its Supergroup PLC (SGP.L) market. As of the first half of fiscal year 2016, the pre tax profit of the group continued to grow from 54.4% to 19 million 300 thousand pounds, compared with 1250 pounds in the same period last year. If the North American market was lost, the growth rate would be as high as 73.6% to 21 million 700 thousand pounds in October 24th.

Profits rose and good news prompted the company's stock price to soar more than 11%, up to 12.73% pence and 1709 pence in London's local 8:43AM.

Supergroup PLC CEO Euan Sutherland said the group performed well in the first half of the year. The group continued to expand its investment and innovating into group Superdry.

Bring more supply and customers.

In the first half of October 24, 2016, the first half of fiscal year Supergroup recorded a rapid growth of 22.3%, from 208 million 200 thousand pounds in the same period last year to 254 million 700 thousand, and retail income rose 30.8% to 172 million 100 thousand pounds in the same period last year, 131 million 600 thousand pounds a year earlier, mainly benefiting from the same store sales, which rose by 17.2% over the same period last year due to a low base in October 24, 2016.

Wholesale income, which resisted sterling against the euro, increased 7.8% to 82 million 600 thousand, compared with 76 million 600 thousand last year.

Online sales recorded an increase of 19.2%, an increase of 13.9% over the same period last year.

In the first half of fiscal year, the gross profit margin of Supergroup PLC also improved, an increase of 110 basis points to 60.1%, and a significant improvement of operating profit margin of 180 basis points to 7.6%.

In the first half of the year, the Group recorded a gross profit of 153 million 100 thousand pounds, an increase of 24.7% from 122 million 800 thousand in the same period last year, and operating profit surged 59.5% to 19 million 300 thousand pounds, compared with 12 million 100 thousand pounds a year earlier.

By the end of the first half of this year, Supergroup PLC has opened 192 Superdrey drying stores in the global market, a 41 increase over the same period last year.

The group said it would suspend shops in the local market with 100 stores and focus on international, especially European expansion.

The group originally planned to set up 150 stores in the UK, but in recent years, with the strong development of e-commerce, the group felt that there was no need to follow the goals set 5 years ago. Euan Sutherland believes that

The balance between e-commerce and e-commerce is right.

Supergroup PLC (SGP.L) has jumped by about 90% so far this year, thanks to profit growth and expansion strategy.