Fashion Industry Faces Big Shuffle To Re Evaluate Current Fashion Week Mode
Some time ago, we ushered in some big innovative actions: Rebecca Minkoff announced that the next season will start, adjusting the time of fashion show, changing the autumn and winter show in February next year to spring summer show and Thakoon announcing the implementation of the "Buy Now" immediate sale action.
All of these actions indicate that activities in the fashion industry will be more likely to turn to the public.
As the four fashion week, the commercial flavor is the most powerful and the design style is the most practical.
New York Fashion Week
It has decided to take the lead in challenging the discipline of "six months after sale".
Recently, CFDA (American Fashion Designers Association) announced that it would cooperate with external consultants to reassess the current fashion week mode.
Let's first talk about why this happens.
even if
CFDA
Consulting has been actively consulting with the consulting firms in Boston, but reform is not a simple matter. After all, fashion week released the tradition of style six months later.
Design
Production, sales and magazines.
Therefore, even if CFDA wants to shuffle the cards, it is still unknown whether he can play a beautiful card.
On the 16 day, The Row, founded by Olsen sisters, announced that it would postpone the 2016 early autumn series to August next year, and Praenza Schouler had already made a first step ahead of The Row, announcing the adjustment of the show time.
Rebecca Minkoff and Thakoon have indicated that they will adjust the fashion show schedule and the selling cycle.
In addition, pioneer brand Burberry and others have tried to display the new models in advance on Snapchat.
Through Twitter, Instagram's flying photos of the conference, and the global live broadcast, etc., the mystery of fashion week is broken. Fashion week is no longer a regular activity of people in the industry, and has become a "customer oriented" public behavior in the Internet era.
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