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    If Dior Doesn'T Solve The Problem, We Must Rush To Open A Shop.

    2015/12/19 16:40:00 20

    DiorStore OpeningBrand Strategy

    Recently, because of the frequent departures of Dior inside the leadership, it seems that it has not been affected at all.

    This time, Dior is going to play a strong counter attack: Dior is going to open the biggest flagship store in mainland China.

    It is reported that the flagship store is Dior's third women's boutique in Tidu, which is divided into two layers, and is also the largest flagship store of Dior in China.

    The opening time is scheduled for December 21, 2015 in China World Trade Center mall, Beijing.

    However, in order to celebrate this brand new

    Flagship store

    The grand opening ceremony, Dior, is also a great effort: the introduction of four limited edition handbags, including polychromatic Python skin Lady Dior handbag, multicolored Python skin Diorama handbag, silver

    Calf skin

    Lady Dior handbag, silver lizard skin Diorama handbag.

    In addition, Dior has introduced premium jewelry and watch special edition works, including Dior premium jewelry Rose des Vents series necklace, bracelet and Dior VIII Grand Bal series.

    Advanced Watch

    38MM Pink Opal.

    The flagship store has a special area for women's wear, cocktail dress, evening dress, leather goods, accessories, shoes, jewelry and watches.

    It is said that the new flagship store is designed by Peter Marino, a well-known architect, and will follow the consistent style of Dior street in Paris, so that French elegance can be perfectly integrated with architectural art. "Montaigne"

    Related links:

    Recently, the British fashion clothing brand Superdry extreme dry parent Supergroup PLC (SGP.L) before the release of interim results.

    This performance is also very "amazing".

    What's going on? Let's have a look.

    By the end of October 24th, in the first half of fiscal year 2015, the group's pre tax profit has recorded an increase of 54.4% to 19 million 300 thousand pounds, compared with 12 million 500 thousand pounds in the same period last year.

    Except for the loss of North American market data, the increase is as high as 73.6% to 21 million 700 thousand pounds.

    The news directly stimulated the company's share price to soar more than 11% in the opening period, and 8:43AM rose by 12.73% to 1709 pence in London.

    By the end of the first half of last year, Supergroup PLC has opened 192 Superdry extreme drying stores in the global market, a 41 increase over last year.

    The group said it would suspend its stores in the mainland and focus on international expansion, especially in Europe.

    The group originally planned to set up 150 stores in the UK, but because of the strong momentum of e-commerce, the group felt that it did not need to follow the goals set five years ago.

    Supergroup PLC (SGP.L) has jumped by about 90% so far this year, thanks to profit growth and expansion strategy.

    At the same time, the first half of Supergroup PLC recorded a rapid growth of 22.3% in the first half of October 24, 2015.

    From 208 million 200 thousand a year ago to 254 million 700 thousand pounds.


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