"Tang Shen" War Boots KT1 Sells Anta In The US Market

Beijing time December 20th.

NBA's signature shoe for Clay Thompson, the all star member of the Jinzhou warriors, is officially unveiled in San Francisco, US, in.

Xu Yang, general manager of Anta basketball department, said that with the increasing influence of warriors and Thompson in the United States, more fans are paying attention to Thompson. KT1 is selling in the us to meet his fans' needs in the United States. I believe KT1 can win the love of American fans.

On the same day, Clay Thompson appeared to help.

He said: "I am very pleased to be able to get such an outstanding war boots as my first signature combat boots, which is excellent in performance and can fully meet the needs of my competition.

Anta's team is very professional in product design and development, and now I have enough motivation to win second championship trophies for the team.

Seiko, the first signature of Tang Shen appeared in the United States.

Following the formal signing of Anta and Thompson in February this year, many of the "soup powder" has been looking forward to Thompson's first signature boots.

After hundreds of tests and improvements in the past ten months in the Anta design team and the Anta science lab, today, the first signature shoe of Tang Shen has finally unveiled the mystery in San Francisco.

If three words are used to describe the design concept of these KT1 generation boots, it will be smooth, accurate and practical.

In appearance, the designer used the falcons as the inspiration of the whole design. The shoes were sharp, fused the blue and gold theme colors of the Jinzhou warriors, and printed the exclusive signature sign "KT" on the tongue of the shoe and the heel of the shoe.

In terms of functional configuration, KT1 does not use excess materials and decoration on the entire pair of shoes. Each part of the technology and function is precisely and precisely balanced. In addition to ensuring the actual athletic performance, it also controls the lightweight weight of the whole pair of shoes, providing smooth movement speed for the players, adding the breathable mesh and hot pressing technology to the shoes, improving the supporting and wrapping ability of the teams to the feet, and ensuring the lightweight and breathable wearing experience of the sneakers.

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It is worth noticing that the KT1's wing will design the eagle's wings as a design inspiration, wrap the ankles on the metal textured lines, and strengthen the protection of the ankles on the neckline. The middle foot uses AUTO-arch anti twisting technology to provide effective arch support and torsion resistance for the soles, and the TPU support design for the heel part adopts a strong hardness, firmly locking the heel and enhancing the stability of the feet in the process of movement.

KT1 meets the needs of American fans.

It is understood that this is not the first time Anta launched NBA star signature shoes.

Prior to this, Kevin Garnett, Rajon Rondo and other Anta signed stars have launched signature shoes in succession, but they are only sold in the Chinese market.

Therefore, the sale of KT1 in the US is a leap attempt for Anta.

For this sale, Anta has been preparing for a long time.

Through some feedback from market research, Anta fans will complain that their favorite stars will not be able to buy the star's shoes after being signed by foreign brands. On the other hand, the players themselves hope to have the right products to deepen their interaction with fans.

"So we have been preparing this thing.

At the beginning of this year, when Anta signed Thompson, it coincided with the champion of the warriors. Especially in the recent new season, whether the warrior ball or Thompson himself was unabated, the legend of the 24 winning streak was realized, which created the opportunity for us to launch the KT1 heaven, earth, and people.

Xu Yang told reporters.

In addition, in order to enable us consumers to buy KT1 conveniently, Anta chose an online channel Champs Sports, which is good at sports category fans marketing, and has in-depth cooperation with NBA officials as partners.

Anta's basketball business continues to grow rapidly.

As we all know, the United States is a mature one.

In particular, in the category of basketball shoes, Nike, Adidas, Andemar and other international brands are gathered. Mature consumers are more picky about products.

As early as 2013, Anta released the "strength and invaluable" basketball strategy, and launched "national shoes" to meet the needs of consumers by cost-effective products. Subsequently, Anta signed five NBA stars, including Thompson, Parsons, Scola, Garnett and Rondo.

Under this strategy, Anta hopes to bring the champion class equipment similar to KT1 to basketball players all over the world, so that every basketball lover can experience NBA All-Star level equipment.

In 2014, after two years of negotiations, Anta was awarded the brand that could use the NBA joint brand, and the brand, which is known as the most shoe seller, put forward the goal of achieving the first domestic basketball market share in three years.

Anta said that in the past year, Anta has achieved a very high growth rate in basketball category sales and has become one of the fastest growing businesses in the group.

This achievement has benefited from the intensive cultivation of Anta's domestic basketball market, on the one hand, the professionalism of excellence in products, and on the other hand, it is

Upgrading of professional image.

In the future, Anta has plans to launch other signature products in the United States in the same way, and continue to make deep NBA resources, constantly innovate and expand cooperation and win-win cooperation.