Analysis On The Competition Situation Of Shoe Polish Industry In China In 2015

According to the competition survey of shoeshine industry in China, Qi Bo, a blogger and blogger, has organized a large-scale blog theme activity, which aims to let bloggers participate in the "Dawei blog office dazzling show", and have a deeper understanding of the impact of shoeshine on life and work. It is of great significance to enhance self cultivation and stimulate enthusiasm for work.

The competition pattern of shoe polish industry in China is analyzed in 2015.

At the moment, activities are coming to an end. Bloggers are displaying their "bright and shining" magic tricks in their workplace, giving insipid work "passion", while the enthusiasm of voting is more intense under the stimulation of Qiwei awards.

As of December 9th, 698 bloggers were directly involved in the event, with the highest number of votes exceeding one million.

The theme of this large blog activity is also held in Beijing, Shanghai and other big cities, and many offline activities have been held in conjunction with the network, so that more professional white-collar workers can join the experience of Qiwei shoe polish and feel the more than 100 year old famous shoes.

Professional services.

According to the experiencer, the most impressive impression of this experience is shoe polish, which is not only shining on the upper but also emitting fragrance.

After rubbing, it does not need extra polishing of soft cloth, and naturally presents brightness. This reflects the uniqueness of Qiwei.

It also reduces the trouble for white-collar workers.

Qi Wei official said that through this network marketing, we fully experienced the characteristics of the speed of light propagation in network marketing information dissemination, coupled with the latest marketing mode of blog as the carrier of the new marketing mode -- blog word-of-mouth marketing, so that Wei Wei fully felt the advantages of the network, and quickly set up a brand in the white-collar crowd, popularizing the idea of "office workers."

This is the first attempt of Kiwi's online marketing mode. As the first attempt at this marketing mode, the overall feeling is still very strong.

I believe that we will increase Chi Wei's marketing in the blog area, and promote our products to all parts of the country through fast Internet access and word of mouth, so as to build a solid foundation for good products.

Shoe polish

Investigation and analysis report that, with the Web

From concept to maturity, more and more enterprises have seen the advantages of Internet marketing. Many traditional advertising marketing models have been pferred to the Internet in the past, forming a new pattern of Internet marketing.

As the world's first shoe brand, Qiwei shoe polish is bold and innovative marketing initiatives, targeting high-end bloggers, innovating marketing techniques, spreading products through the use of blogger word-of-mouth. In the form of large blog theme activities, the Internet has set off an upsurge of "office workers showing off and bright shows to make you work with passion", and has achieved great success.