Can Traditional Enterprises Survive Successfully?

The survival test of 42 traditional clothing enterprises

Entity stores should deal with online shopping.

The fast fashion brand black bat society is considering whether to turn off the store in summer socks street in downtown Chengdu.

The daily sales of this store have dropped from twenty thousand or thirty thousand yuan in 2013 to five thousand or six thousand yuan in 2015.

From December 12th to 18, the total sales volume of the store was only 20 thousand yuan.

Under the prevalence of online shopping, black bat's more than 700 stores in the country are more or less facing this dilemma.

There is an exception.

The black bat club has a family store, from 12 days to 18 days, the total sales volume is more than 150 thousand yuan, and the daily sales volume is more than 30 thousand yuan a day.

It is located in Pengzhou home textiles.

The Taobao village.

This store is counting on many expectations of Zhou Xin, chairman of the black bat Society International Limited Hong Kong Company.

This "Taobao" is no other than Taobao. We mean to come here and you can "go to the baby".

Zhou Xin, who also serves as "village head", said that the 42 traditional clothing brand enterprises are ready to jointly "kill" a way to survive in the online shopping craze.

Join hands against cyber cottage Edition

In December 12th, there were 9 stores in Taobao village, including the black bat club. The sales volume of each store exceeded 20 thousand yuan, and some of them exceeded 100 thousand yuan.

"All the enterprises entering the factory adopt the mode of the front shop and the factory, which removes the intermediate costs such as admission fees, pportation fees, salesmen's wages and so on, and sells them at factory prices.

"

Zhou Xin takes an overcoat as an example: the same quality and similar style will cost at least two thousand or three thousand yuan in a large shopping mall, and it may only cost eight hundred or nine hundred yuan in Taobao village.

The opening of this "big factory shop" is mainly aimed at confronting the impact of the online cottage edition on its sales.

Zhou Xin said that in recent years, the black bat society has hired a designer heavily, but as soon as a new model is released, some small shops on the Internet will immediately copy "catch up" and the price is less than half of the genuine products. "In the situation of the industry itself is depressed, it is a great harm to us."

The 42 enterprises are all enterprises in the home textile and garment industry park of Pengzhou. Their brands have a certain reputation in Chengdu, including Sichuan. Each household has hundreds of stores in the country, and it also faces the same problem as the black bat society.

The leaders of these enterprises hope that through the "Taobao village", consumers can enjoy the quality of genuine products and the shopping experience of physical stores through the price of online shopping "Shanzhai products".

Breakout of self organizing e-commerce platform

But vigorously building a physical store is not to abandon the electricity supplier.

Zhang Yubin, Secretary General of Pengzhou home textile and garment industry association, said that the Pengzhou home textile and garment industry association is taking the lead in building one.

Integrated platform.

In the current situation of big business platform, a new business platform, how to highlight the encirclement?

At present, more than 1550 home textile and garment enterprises in Pengzhou have signed an entry agreement, and more than 500 have been formally started to start production.

Zhang Yubin's plan is to strengthen B2B (enterprise to enterprise) first and then to B2C (business to consumer).

"Every enterprise has dozens to hundreds of dealers, it is easier to turn the line to online."

"To do this comprehensive platform is not to collect a large amount of promotion fee, but to enhance Pengzhou home textiles.

The overall visibility of the industry ensures that the profits of the enterprises in the park are guaranteed.

Song Yalu, deputy director of the Pengzhou Industrial Development Zone Management Committee, analyzed that on the one hand, the "Taobao village" factory price can directly attract more consumers to come to fame, on the other hand, "Taobao village" will also share with the existing Chengdu fashion week, China (Chengdu) designer street and so on, and jointly assume the function of industrial development. "After the whole industry is strong, there will be more dealers and shop orders coming."