The Founding Meeting Of Suzhou Cross Border E-Commerce Association Held Ceremoniously

In December 18th, the 2015 China Suzhou cross-border e-commerce summit and the Suzhou cross border E-Commerce Association conference was held in Suzhou's platinum grand hotel.

The relevant leaders of the vice mayor of Suzhou and the director of Suzhou Commerce Bureau came to the meeting.

The unveiling ceremony and the Council's awarding ceremony were attended by a number of heads of cross-border e-commerce.

It is understood that by the end of 2014, the volume of e-commerce pactions in Suzhou has exceeded 500 billion yuan, an increase of 40% over last year, and the pilot of cross-border e-commerce services in China has also been steadily advancing, and Suzhou has formed a huge market operation entity.

The birth of Suzhou cross border E-Commerce Association is just the result of the development of the current situation.

Enterprise pformation cross border electricity supplier choice B2B or B2C?

At present, the situation of foreign trade is becoming more and more serious and complex. The traditional mode of foreign trade has such problems as over reliance on traditional sales, closed demand of buyers, long cycle of orders and low profit space. At the same time, labor and land costs continue to rise, which restricts the development of import and export trade of traditional enterprises.

In contrast, cross-border Internet based business operation mode is more convenient for online payment, and the trading cycle has been shortened from 2~6 months to 7~15 days. In addition, the new mode enables enterprises to directly face individual wholesalers, retailers or even consumers, effectively reducing trade intermediate links and commodity pfer costs, and the profit margin can be increased from 5~10% to 20~200%.

Data show that in 2014, the scale of cross-border e-commerce pactions in China was 4 trillion yuan, the growth rate was 31.3%, accounting for 11.9% of the total import and export trade, and it is expected that in 2017 this proportion will increase to 20%, therefore, more and more traditions.

Enterprises try to make a pformation to find new interest growth points.

There are two main modes for enterprises to do cross-border electric business. One is B2B and two is B2C, so how do we choose between the two?

Liang Jixian, senior director of Dunhuang network, gave an example: selling a pen of 3 yuan, if it is B2C, consumers may find it troublesome to buy their hands and find it wrong. If B2B, wholesalers buy hundreds of thousands of pens are bad, without platform intervention, buyers will find sellers themselves.

Therefore, the B2B mode can better control the quality of products, in addition, it has scale efficiency and can combine with industry.

On the other hand, the B2C mode is more popular in cross-border electricity business, and the four largest in the world.

All of them are based on this mode.

In contrast, the B2C mode has large profit margins and broad market prospects, and the market environment and consumption habits are gradually maturing.

According to Li Bin, director of business affairs at Amazon Europe and America, B2C enables enterprises to have rich terminal customer resources, and also promotes innovation and development of enterprises and pforming competitive advantages.

But no matter what kind of mode, cross-border electricity suppliers will be a major trend in the next foreign trade. The two modes will be coordinated development, so that the traditional export business will be on-line, the credit rating of global enterprises will be established step by step, the globalization of manufacturing industry will rise, and the supply and demand relations will be internationalized.

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E-commerce channel is inseparable, integration is the guarantee of traffic.

Cross border e-commerce marketing is developing rapidly in the industry. It is also a topic of concern to everyone. Social media can be said to be an achievement.

Take Twitter data as an example, 47% of Twitter users will pay attention to businesses to obtain new product information, 49% of women think that information on Twitter will affect their purchase decisions; Twitter users average online shopping 6.9 times, rather than Twitter users average monthly online shopping 4.3 times.

It can be said that social media can effectively lock users' promotion by recommending accounts and searching topics, and has won favorable impression through interaction with consumers.

In addition to search engines, Guo Cangkai, director of the cheetah mobile business director, introduces marketing methods such as search ranking, customized services, branding and public pay.

"A lot of people think that public reward is just raising money. In fact, it is a kind of marketing in itself."

Guo Cangkai said, "a variety of marketing methods should not be fragmented, so we put forward the concept of" integrated marketing ".

Integrated marketing is an effective way to expand the top level of sales funnel.

The cross-border e-commerce summit in Suzhou has been successfully concluded. The establishment of the Suzhou cross border E-Commerce Association will help enterprises to pform in opportunities, develop in pition, and promote the prosperity of cross-border e-commerce in the region.