Jingdong Taobao Suning Three Giants To Raise The Market Into An E-Commerce Game?

In recent years, public chips have become popular in China, and Taobao, Jingdong, Suning and other e-commerce giants have entered the field of public funding.

In November 2015, the crowd raising industry such as the American blockbuster was wonderful. Suning stepped into the movie and television crowd raising. Ali's equity crowd raising ant ant test version was launched. Taobao's crowd raised 327 projects, 198 million 610 thousand yuan financing amount and 683204 people's support volume, and jumped over the Jingdong crowd to become a domestic product.

The first.

Prior to that, Jingdong's public chips had long occupied the top spot for product turnover.

According to the reporter, in November, all the chips have just been released, and no statistics have been made for the whole year.

Coming out, Jingdong public chips, Taobao crowd chips and Suning public chips ranked the top three in November statistics.

According to Ying can consulting statistics, in November 2015, the turnover of Jingdong's public chips, Taobao public chips and Suning crowd raised new projects were 141 million yuan, 135 million yuan and 25 million yuan respectively.

Cui Yu, consultant consultant of CIC, said in an interview with reporters: "the crowd leaders in the future may appear in the big business platform. Good projects and investors are the two core elements of crowd raising. The electronic business platform has strong traffic advantages, and its payment, financial management and other financial systems are constantly improving, which has great attraction for good investors.

And we can see that the first public financing platform named time is gradually becoming a marketing channel.

Strong sales capabilities attract many good projects to gather here.

Jingdong, Taobao and Suning have their own advantages, and it will be hard to say who will occupy the leading position in the future.

Taobao sunning, Jingdong

Who will dominate the product crowd?

Statistics show that Taobao has a wide range of public funding, mainly including science and technology, agriculture, animation, design, film and television, music, books and other categories, of which technology accounts for 90%.

In March 29, 2015, Ali cloud joint 50 family investment and incubator, officially released "create + +", intended to build China's largest Internet business platform.

The reporter counted the influential crowd raising products released by Taobao crowd this year.

Among them, the highest number of public funds is the intelligent balance vehicle, the first phase project for Taobao's crowd raising force, the largest fund-raising project (23660782 yuan), and the number of participants in the Taobao crowd raising project. The number of participants in the 700bike is the first blind subscription pool in China. The number of bicycles raised in the city is 670000 yuan, and the number of participants is 130 thousand yuan. The total number of people participating in the project is 130 thousand people. The crowd promotes the film and TV derivative industry chain: the 13 peripheral projects of the return of the great sage have been raised by tens of millions of yuan in one day, the amount of raising money is 18 million 410 thousand yuan, and the number of participants is 2 million 370 thousand.

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According to a summary of the relevant charge of the Taobao crowd, the reporter said, "Beijing consumers especially love smart devices, including three cities in Shanghai, Beijing and Shenzhen, which have contributed more than 1/10 to the whole network intelligent device."

In contrast, Jingdong's public chip is the most developed one on the electronic business platform. It was founded in July 2014.

According to AI consulting statistics, in 2014, the size of Jingdong public financing was 140 million 314 thousand yuan, accounting for 31.6% of the industry.

In 2014, China's public interest projects TOP10, Jingdong public funding projects reached 7.

At present, Jingdong's public chips are divided into two categories, namely, product public funding and equity raising, and the Jingdong public innovation ecosystem is launched to create a one-stop entrepreneurial innovation service platform.

Compared with other public funding platforms, Jingdong's crowd financing projects are more strict in screening projects. Combined with Jingdong's 3C advantages, it focuses on 3C projects. Intelligent hardware is its dominant product, but the number of cultural, life and public welfare projects is huge, and the field is relatively comprehensive.

Unlike Taobao and Jingdong, which have a large number of merchants and are easy to raise capital, Suning's advantage lies in traditional supply chain.

In April 20, 2015, Suning public funding was formally launched. The first phase launched 24 projects, including three major categories: Science and technology, public welfare and agriculture.

Suning vice president Su Hong said Suning crowd sought to differentiate, and there were 1600 entity stores under the line, which could provide offline product experience.

Chen Zhi, an expert in the consulting industry, said in an interview with reporters, "Jingdong, Taobao and Suning are playing a three fold role in rewarding the public."

Jingdong is dominant in the stock market.

Ali ant Daer online test

Reporter survey found that at present, the three public financing platform, equity financing crowd raising, only the Jingdong one formally launched, Taobao's equity chips have not been put together with their product chips, but "start a new business" to the heavy burden of the same Ali Department of the ant gold clothing group, Suning has not yet set foot in the field of equity financing.

The Jingdong public shareholding platform "home" launched in March 2015, has been the main push to create a board. In addition to bringing together many star investors such as Yao Jinbo (micro-blog), Xue Manzi (micro-blog), Xu Xiaoping, Yu Minhong (micro-blog), under the "lead + + investment" mode, it tried to launch the "light collar investment" mode, and took the lead in launching the first domestic investment fund "Xi Jin capital", with a super raise rate of up to 350%.

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Reporters on the platform of its numerous projects statistics found that Jingdong equity financing platform has been steadily launched tens of millions of above financing projects, such as "nut intelligent anti lose hardware", "KANGYI Bao" intelligent hardware, intelligent pregnancy assistant "germinating", the amount of financing between 10 million yuan - 30 million yuan.

In addition, the consumer sector is also the direction Jingdong is pushing forward.

Jingdong financial responsible person told reporters, "since the launch of the consumer sector, we have launched four projects, including the carving of the sirloin sirloin, the" old cannon "concert, UR clothing, and one hand quick repair, involving catering, entertainment, retail, mass travel and other fields.

Compared with the layout of Jingdong's public shareholding chips, ant Daqing group's Internet equity investment and financing platform ant Da Ke has just launched the beta version. From the introduction of webpage, the beta version is currently located in non-public equity investments, including companies including coffee, everyone Xiang, zero carbon technology, mustard and other financial companies.

"The ant reaches the guest platform to use the stock right as the connection tool, helps the enterprise to look up the fund side upward, links up the upstream and downstream resources of the industry chain, connects the core high value user of the enterprise downward, helps the enterprise to solve the various problems in the growth cycle fully."

At present, ant Dake is still in the testing stage. It only provides PC website services. The four projects on the line have been raised from November 30th to the end of December, and enterprises are preparing to raise funds from 2 million yuan to 10 million yuan.

This reporter learned that ant Dake as an Internet equity investment and financing platform, the number of investment for each project is less than 200 people.

Ant gold clothing said that enterprises have been expanding for a long time in financing related fields. "In October, the ant golden clothing announced that it was 36 krypton, and it also focused on the financing of venture enterprises."

Crowd raising has become a trend of tripartite confrontation.

Future or into the game between electronic business platform

According to the statistics provided by reporters, the November public funding Industry Bulletin shows that in November, the total number of 6 publicly funded platforms has increased to 256, among which the proportion of private equity and commodity crowd raising is still the highest, accounting for more than 80% of the total.

The distribution in China is still the largest in Beijing, Guangdong and Shanghai.

According to statistics, Jingdong, Taobao and Suning accounted for more than 90% of the total financing of the three platforms, and the three pillars of the field of commodity public funding are becoming more prominent.

Cui Yu told reporters: "Taobao's public funding ecological chain is complete, with public interest attributes, covering technology, agriculture, animation, film and television, music, books and many other categories; the Jingdong has a higher maturity of public funding, a variety of crowd raising modes, and a main ecological incubator. In terms of product public funding, intelligent hardware crowd financing products have obvious advantages and are involved in equity financing; while Suning is a latecomer, its more than 1600 stores nationwide can provide offline crowd raising experience."

An insider told reporters frankly, "the Chinese public chip market is still in the initial stage of development. The entry of the electric giant has enriched the mode of the crowd raising platform, raised the popularity of the public chips, is conducive to cultivating the market and making big market cake, and the good reputation protection of the electricity supplier giant can also reduce the psychological conflict of investors.

But we have to admit that the huge flow advantage of the electronic commerce platform has brought a great impact to other public financing platforms. If other public financing platforms fail to build up their advantages as early as possible, the chips will probably be completely reduced to the game of the e-commerce platform.