The Internet Ends The Old Era And Opens Up A New Era.

The world factory, China clothing street and the global leather base are crying.

Dongguan used to be a thriving metropolis, which was located on the east coast of the Pearl River Estuary. GDP grew rapidly and manufacturing industry was extremely developed.

There has always been "

It's called.

In the area of only 2500 square kilometers, there are five or six manufacturing and processing enterprises, and the advantage of human resources has made the processing trade flourishing in this area.

However, since 2014, various news about the closure of Dongguan's foundry enterprises has been going on, and the Chinese foundry industry is facing the dilemma of pformation.

Dongguan's several generations of processing Industrial Park, now the factory gate posted on the word "factory rent" words everywhere.

A lot of shops lined up on both sides of the road pulled up the shutter doors.

Low threshold, no innovation, no independent research and development products, coupled with the increasing cost of labor, the lack of core technology foundries gradually lost the space to survive in the market.

In the past, about 2 yuan of money from an ordinary worker could be fixed, and now it costs at least 4500 yuan.

In addition to the increase in labor costs, the decline in the volume of orders caused by the economic downturn in Europe and the United States, and the price war of domestic electronic products on the electricity supplier's sales platform are all the direct reasons for attacking the foundry industry in Dongguan.

Take a 32 inch LCD TV as an example.

The selling price is quite different from that of the dealer, and it can probably sell for nearly 3 yuan in 2010.

So far, today you can check it out at Taobao and Jingdong mall. The cheapest one may be sold for 799 yuan.

Chen Yanping, chairman of Guangdong's Dongguan Optoelectronic Technology Co., Ltd.: machine replacement is a way he can think of replacing high labor costs.

Chen Yanping drove to a robot manufacturing enterprise in Dalang Town, Dongguan.

Entering the robot exhibition hall, several fully automatic robot arms are working efficiently in accordance with the prescribed track.

The salesman of the factory gave Chen Yanping answers to a series of questions such as price, function, efficiency and so on, and could measure the workshop, and tailor the robot needed for robot manufacturing according to the actual situation.

Chen Yanping gave the reporter an account. He needed 300 workers in his workshop. If he uses this kind of robot, the number of workshops can be reduced to 150, and only a year can save more than 900 yuan.

In 2016, Chen Yanping plans to invest more than 10 million yuan to upgrade the plant's production line.

However, he believes that the pformation and upgrading of enterprises is not enough to improve the automation level of production, but rather the ability to design products for customers.

For this reason, Chen Yanping established his own R & D team.

First, he starts with the simplest form of TV.

After accumulating a certain amount of experience, he began to design the hardware and optical components of the TV, so that the added value of the product increased at once.

At present, the design based manufacturing industry accounts for 70% of the total factory production.

The construction of a brand requires huge capital investment. Chen Yanping knows that he does not have this condition.

Only when the sword is on the right side, can we find the market gap with the advantage of our small business pformation.

At the end of 2013, China had

There are more than 1500 specialized markets, mainly distributed in North China, Northeast China, East China and central and southern parts, especially in Jiangsu, Zhejiang, Guangdong, North China and Northeast China.

The leather city of Haining, Zhejiang, is the largest leather market in China. The surrounding area has gathered more than 4000 leather production enterprises, and is one of the largest leather bases in the world.

However, since 2013, due to the slow development of international economy and the sluggish demand, the fur industry in China has overcapacity and oversupply. The fur industry is in a dilemma.

In the winter, it was time for the fur to sell well, but the whole hall began at 8:30 in the morning, and only a few consumers patronized it.

In a leather clothing store on the two floor of the market, the price of a fur clothing is directly marked out of 580 yuan.

Several other men's fur coats have been reduced to below 1000 yuan.

Although several consumers are trying to make an inquiry.

Zhu Weixiang, general manager of Zhejiang Snow Leopard Dress Co., Ltd.: I think the development of Internet is too fast, so that our traditional enterprises can not keep pace with the rhythm.

In the face of the impact of domestic electricity suppliers and the continuous low price of international imported raw materials, many enterprises like Zhu Weixiang have been pformed. They deeply feel that in the general trend of electricity supplier, traditional enterprises have no choice but to switch to "touches".

December 3rd is the first day of Haining leather Festival shopping.

Zhu Weixiang monitors the sales situation across the country in real time through the big screen in the office.

Snow leopard costume is also involved in online red envelopes.

From time to time he gazed at the big screen, and the 20 stores in all parts of the country could be displayed on the screen once there was volume.

Haining leather city's more than 4000 businesses, more and more businesses like snow leopard, entered the era of information and electronics.

The clothing industry is also a labor-intensive industry. Sijiqing garment characteristic street, located on the West Lake, is one of the largest clothing distribution centers in Hangzhou.

Nowadays, with the rapid development of e-commerce, more and more clothing sales have been pferred to the Internet. How much has Sijiqing's clothing market been affected? How should we develop it?

Zheng Zhaoshan and Yu Hongyan, mother and daughter, are 20 years old merchants in the clothing market of Sijiqing. They not only have two shops, but also have their own garment processing plants and have their own brands.

However, since the beginning of 2013, the volume of passenger flow in Sijiqing's clothing market has begun to decrease, and even the number of old customers patronizing is getting less and less.

The impact of the electricity supplier on them is too great, not only the sales volume has declined, but also the price is more and more pparent, and the profits have shrunk.

This year, Zheng Zhaoshan, 73 years old, can not help but miss his old business.

She said that when Sijiqing clothing street business is good, the annual sales volume of the store can reach about ten million.

In order to keep businesses like Yu Hongyan, Sijiqing

The group has not rents up the shops for three years.

Sijiqing garment street is no longer the same. It is only 10 kilometers away from Sijiqing's clothing market. The Alibaba empire is giving the traditional clothing sales market a huge impact.

Compared with the cold front in the clothing market, the couriers of all courier companies on the Sijiqing clothing street are busy.

Nowadays, the courier still carries the clothing of the market merchant, but the sale way has changed.

Zhu Haoquan: when Hangzhou Sijiqing clothing street is the hottest, every day, except Sunday, people can't get over.

My street, 1 billion 300 million people, has an average of one (clothes) from me.

In fact, as early as 2001, Hangzhou Sijiqing clothing group began the road of e-commerce.

In 2008, they set up Sijiqing Network Technology Co., Ltd., specializing in developing e-commerce business.

But online shop is not easy, less than two years, has invested about 5000000.

But only 30% of the merchants in the market were involved. In 2011, the project was completely over.

After experiencing failures, in September 2014, Sijiqing Network Technology Co., Ltd. developed a APP to build an e-commerce platform between upstream merchants and downstream wholesalers in Sijiqing to achieve online orders on both sides.

It is understood that the APP on-line just a year, already has the "self produced" brand of its own more than 1000 merchants, since the operation of a year, the completion of the paction volume of more than 100 million yuan.

By the end of October 2015, Sijiqing garment group realized the interconnection through PC terminals and mobile phone terminals.