Traditional Shoe Enterprises Are Not Touched By The Big Cake

The Internet Conference is being held in Wuzhen. In contrast, it is the plight of many manufacturing companies. As the cold spell continues to cool down, more and more factories are hard to keep up, and the companies that have seen the layout ahead of time have begun to show off. Putian, one of China's three largest footwear companies, has gained special attention this year. From "China's quality" to "China's Intelligent Manufacturing", from China's good shoes to China's smart shoes, many Putian shoe enterprises have begun their own transformation path against the wind. Taking the Putian Footwear Association's chairman as an example, they have launched their own brand smart shoes, open intelligent shoe hatching platform, and Chuang Chi Chi's entrepreneurial base.

It is reported that double speed has been activated since 2013. Smart shoes And other Internet + projects for more than 20 years. Soccer shoes There are many misgivings about the future of the company. Although the order has not been reduced and the number of famous international brands has been increasing, Mr. Chen Wenbiao, the chairman of the company, is still committed to putting in a lot of manpower and resources to start the Internet + upgrade. After two years of operation and initial results, Taobao's public training of Taobao intelligent shoes has been a success. Recently, the sale of children's smart shoes has also achieved good results. Meanwhile, the children's intelligent shoes designed by ourselves have also won the Red Star Award, known as the China Industrial Design Oscar prize.

In the field of smart shoes, it's not just traditional. Shoe enterprises The big cake, which has not been touched, has been seen in the Internet giant three. For Internet Co, these three giants mean the end, so what does the three giants mean for shoe companies?

It is understood that the BAT three giant's smart shoe business is a cooperative way to participate, partners are hardware research and development of the Internet based entrepreneurial team and shoe enterprises. At the root of it, and to really enter the field of shoes and clothing, it is only to share the bottleneck risks that may be encountered. The bottleneck is the design of shoes; the risk is the production of shoes. If the bottleneck is solved, the cost of risk control will be much higher. A factory that can produce high quality shoes can not be completed overnight. I believe that enterprises entering the field of intelligent shoes have all learned this.

This is the threshold, and the opportunity. For enterprises with mature supply chain ecology, stepping into the field of intelligent shoes is much easier than that of Internet Co. However, unfortunately, not many shoe companies really see this opportunity. This year, two dozen, Taobao has produced a large number of various brands of smart shoes, but the vast majority are just following the trend.

In the emerging field of smart shoes, half of the intelligence is half manufactured, and the manufacturing industry has natural advantages to follow up. Sales of single products are on the one hand, brand building and platform data application are the top priority. For the shoemaking industry that has always had the phenomenon of "imitation, light design, heavy sales and light research and development", the most urgent thing at present is to solve the problem of insufficient technological innovation capability and the shortage of high-end talent resources. In recent years, Jinjiang has been closely associated with academicians' expert teams, and has actively cooperated with the academicians and experts. In Putian, too, the chairman of the Putian Footwear Association has set up a customer center, opening up the double smart shoe incubation platform, which is not only cooperating with the high-end talents of the experts and colleges, but also supporting the entrepreneurial team.