Media Review 2015 Dress "Big Event": Zhuo Zhuo, UNIQLO Selected

In 2015, China's garment industry experienced ups and downs.

Shock and fall into the whirlpool of Customs shops are also facing the tide of pformation and upgrading.

In fact, in the development trend of the new era, Chinese clothing is moving forward in search, looking for new students in the blue market of the fast developing clothing market, and ushered in the "spring" of China's garment industry.

This year, many changes have taken place in the garment industry. New developments are expected. New year is coming. Let's review the 2015 events of Chinese clothing.

Event 1 "Peng Liyuan style" is popular internationally.

Since 2013, Peng Liyuan accompanied Xi Jinping to a state visit to Russia. The first lady in China appeared in Moscow for the first time. The elegant and elegant style of dress made the world tipping over.

In September 22nd, Xi Jinping arrived in Seattle with Peng Liyuan and began his trip to the United States.

During the period, Peng Liyuan's elegance and elegance was appreciated and sought after by the American people. The heat was far beyond Michel.

In November 29th, Xi Jinping attended the Paris climate conference with Peng Liyuan, dressed in a gray windbreaker and elegant.

12, 5, Peng Liyuan attended the China Africa control AI activities, a black and white suit of practice, full of gas field, the mother of the motherland.

This year, "Peng Liyuan style" continues to sweep across the world, conveying the Chinese fashion to the world and lighting the world dream of domestic clothing brands.

In October 11, 2015, Zhuo's brand new 2016 summer new product conference and the second Zhuo fashion fashion women's Design Competition finals were held in Yucca Hotel, Jiangmen, Guangdong.

It is reported that this competition has received high attention and support from both inside and outside the industry. During the 3 months of soliciting contributions, a large number of participants were attracted.

The competition attracted the participation of hundreds of fashion design institutes and overseas professional institutions. Finally, more than 500 outstanding works came out of thousands of manuscripts and successfully entered the competition.

Zhuo fashion fashion design competition, a famous Chinese fashion beauty brand, is one of the most influential design competitions in China.

The fashion design competition has made a great impact on the garment industry. It has excavated and trained a number of creative and innovative designers to promote the development of Chinese clothing industry design culture.

Event 3 luxury diving price reduction event

2015 is the most volatile year for luxury goods in the world.

In April 8th, Chanel announced the news of the price reduction in China, which became the finger that toppled Domino.

Luxury brands such as Cartire, Dior, Versace, Heuer, Patek Philippe and so on announced the 5% to 20% price fluctuation in China and the decision to raise prices in Europe.

In May of the same year, Italy's luxury brand GUCCI announced the launch of the "regular seasonal cleaning up inventory activities". It ushered in a large number of consumers, and some stores even queued for 4 hours.

At that time, almost all products were involved in discounts, including some new spring and Summer Edition and limited edition.

In July 24th, luxury brand Prada announced the price adjustment in many parts of China including clothing, luggage and other main commodities.

The price adjustment has spread to almost all areas of Prada.

According to the introduction, one of the packages dropped from 18 thousand yuan to 16 thousand yuan, and the price adjustment range was about 11%, exceeding the price range of general luxury 5%-7%.

This aggressive luxury "diving" price wave has brought a great impact to the apparel industry.

On the evening of July 14th, a news of the Sanlitun videos of UNIQLO was launched in micro-blog, followed by video sharing and WeChat friends' spoof on WeChat.

Early in the early July 15th, the Sanlitun video door of uniqo has been hot in the whole network.

Although the topic of micro-blog has been removed early, most of the video sources have been destroyed.

But discussions about this matter and sharing of pictures are hard to contain.

The controversy surrounding whether the video door is a good event marketing or not related to the brand side has been going on. We have been concerned about how to respond to the brand marketing of UNIQLO as an unescapable event.

At 10:19 on July 15, 2015, UNIQLO official micro-blog finally responded to the matter, and responded to the article's closing comments.

UNIQLO indecent video events helped UNIQLO save nearly $10 million advertising fees, but also woke up the alarm for the apparel industry.

When the brand happens unexpectedly, the ability of handling crisis public relations is particularly important.