Liu Qiangdong CCTV Talks About Selling And Selling: Business License For Business Operators

Liu Qiangdong: suggested that business operators should register their business licenses.

At the current Internet Conference, the words and deeds of the big business people attracted much attention.

Whether it is

Ma Yun, the founder of Jingdong, and CEO Liu Qiangdong of the Jingdong, have been asked many times how to deal with it.

Selling fake goods.

At the end of each year, with the arrival of the peak period of online shopping such as double eleven, black Friday and double 12, the conflict between businessmen and consumers is concentrated.

According to the State Administration of industry and Commerce spot checks, in 2014 the online shopping quality rate was only 58.7%.

How to prevent counterfeit circulation has become a consumer's concern.

In the view of Liu Qiangdong, chief executive of Jingdong, it is not impossible to put an end to the sale of fake goods online.

Liu Qiangdong, founder and chief executive of Jingdong: to destroy online fake products, just do one thing. In the world, not only in China but in the United States, operators must register their business licenses and incorporate them into the management of industry and commerce.

Because the registration business license has greatly increased the illegal cost of the sellers, and has information in the industry and commerce. If the holiday is sold, it can catch people, fines and check, but the cost of the crime of buying fake goods online is zero.

After you closed the store, you opened the same store three minutes later.

Because there is no business registration license, no management.

For the electronic business platform, it is also very easy to knock off fake products. Without the authorization of brand manufacturers, you will not be allowed to open stores.

Each brand manufacturer has hundreds of thousands of agents, allowing only brand authorized agents to open stores.

If you can't get the authorization from the brand manufacturer, I will not allow you to open a shop, and naturally there will be no fake.

In the past two days, CCTV financial channel "consumer advocate" column has continuously reported the "seven day no reason to return real problems" program, which has aroused widespread concern in the society, and has been praised and praised by many spectators and netizens.

"Online shopping seven days no reason to return" is the most interesting clause in the revision of the new consumer protection act of March 15, 2014. Since its implementation, it has greatly protected consumers' rights and interests, and has been warmly welcomed by consumers, and has been widely implemented by businessmen.

However, there are still individual businesses that use the legal ambiguity provided by the law, artificially set up the conditions for returning goods, deliberately create barriers to return, and infringe upon the rights and interests of consumers.

Xi Jinping, President of the People's Republic of China, in the second world

Speaking at the opening ceremony, he said: "cyberspace is not" out of law ".

The network space is virtual, but the main body of the use of cyberspace is realistic, and everyone should abide by the law and make clear the rights and obligations of all parties.

We must persist in managing the network according to law, running the network according to law, and surfing the Internet according to law, so that the Internet can operate healthfully on the track of rule of law.

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The CCTV financial channel has exposed some problems of online businesses. These problems exist not only in these operations, but also in other businesses.

The launch of the program is that all Internet businesses can conscientiously abide by the relevant laws of the state, and hope that consumers will actively use legal weapons to safeguard their legitimate rights and interests, and hope that the market supervision departments at all levels will take the law as the criterion, strictly control the market, safeguard the rights and interests of consumers together, and jointly safeguard the image of the electronic business platform, and promote the healthy development of this new format.

The two pedals of the accelerator and brake are all installed. The car will run far! Run steadily!