Chinese Brand Value Evaluation Released In Beijing In 2015

In December 12th, jointly sponsored by the China brand building Promotion Association, CCTV, China Asset Appraisal Association, China International Trade Promotion Association and so on, "2015 China brand value evaluation information release and 2015 China brand"

It was held in Beijing.

Chen Gang, deputy director general of the General Administration of quality supervision, inspection and quarantine, attended the meeting. He pointed out that China must pay more attention to brand building and strive to build a number of international competitive brands with high added value.

Chen Gang emphasized, "

"All over the world market, but Chinese brands are still in a weak position in international competition. Chinese brands with international competitiveness and world influence are not enough, to some extent, they are" big manufacturing countries and weak brands ".

In the face of the future development trend of the world economy, China must pay more attention to brand building and strive to build a number of competitive brands with high international competitiveness and high added value, so as to promote sustained and stable economic development.

In the evaluation of brand value, ICBC [-0.21% Capital Research Report] ranked the first place in brand value with 279 billion 354 million yuan brand value, and China Railway Electrification Bureau Group Co., Ltd. led by 24 billion 445 million yuan brand value in the core technology independent innovation brand value, Moutai wine with 272 billion 975 million yuan brand value in the region.

The results show that the Chinese brand enterprises have achieved fruitful results under the new normal economic conditions.

According to Liu Pingjun, director of the China brand building Promotion Association, the China brand building Promotion Association, in accordance with the requirements of the State Council, has made innovations in four aspects through the establishment of scientific evaluation indicators, the release of public welfare evaluation and the establishment of the brand value evaluation mechanism with Chinese characteristics.

The first innovation is the scientification and integrity of the elements of brand value evaluation.

The second innovation is the evaluation of product brand value.

The third innovation is regional brand evaluation.

The fourth innovation is the evaluation of the brand value of small and medium enterprises based on invention patents.

It is reported that this is our fourth consecutive year of publishing activities.

The scope of this brand evaluation covers agriculture, manufacturing and service industries. Brand evaluation is first extended to corporate brand, product brand, regional brand and independent innovation brand for the first time.