How Did Ma Yun Respond To Liu Qiangdong'S Fake "One Person" And "Plug-In"?

Fake, fake, fake...

The important thing is said three times, however, "Ali invited foreign aid to fight fake" news reporters who have almost missed the news.

The situation is like this:

Recently, Alibaba group announced the appointment of former Apple Corp legal adviser Matthew Basil as vice president of the group and director of global intellectual property law enforcement. Its appointment came into effect on January 2016.

Alibaba's move is aimed at combating counterfeit goods on its platforms and protecting intellectual property rights worldwide.

Basil, a former Tencent executive, has worked as an executive in apple to help the company fight piracy iPhone and investigate infringements.

Basil also served as vice president and deputy chief security officer of Pfizer Inc in the US. During this period, he was mainly responsible for Pfizer Inc's large-scale crime investigation, personal safety and crisis management in North America, Central America and South America.

Prior to joining Pfizer, Basil served as the senior director and intellectual property enforcement counsel of the Americas in the Apple Corp. His main duties include the establishment and supervision of complex theft, fraud, divulging, threats and cyber crime investigation projects, as well as the formulation and implementation of the civil, criminal and administrative matters related to the fight against counterfeiting by Apple Corp.

In addition, Basil has served as a prosecutor in computer crime related matters in the US Department of justice.

It appears that Ali's "foreign aid" Brazil is a fake.

Remember the Jingdong CEO Liu Qiangdong said before, "Ali beat a fake can only be managed by a programmer".

Well, Ma responded positively to "one person", so he dug up Brazil.

However, Ma also said, "people who say that Taobao has a lot of fake products has not bought anything on it." with the "foreign aid" of Brazil in January next year, if the effect appears, then it is wrong to prove that it should be said earlier.

After the listing of Ali in the US in September 2014, Ma has defined it as a global company. In fact, counterfeiting is a good way to afford Chinese consumers. In fact, counterfeiting is also responsible for US investors.

"Fake commodities are the common problems facing the global electricity supplier enterprises. We are making every effort to solve them and fight with them," Alibaba told Reuters in an e-mail statement. The group will continue to work hard with the relevant governments, brands and distributors. It is committed to protecting intellectual property rights and cracking down on fake commodities and maintaining market integrity.

We can see that Ali actively lobbies the US government to avoid reentry into the "evil" list. On the other hand, "foreign aid" is invited to take the lead in Brazil.

However, the fight against counterfeiting is not a personal matter, and needs solid action. In recent years, Ali has also frequently played a high key in its anti fake activities.

After Ali and Tsai tore, Ni Liang, senior director of the Alibaba group's security department, said in an interview that Ali has the world's largest team of "fake counterfeiting" teams with more than 5000 people. The annual cost of buying and identifying fake goods is over 100 million yuan.

We have proved that Ali has admitted that Taobao and Tmall fake products are frequent, but "counterfeiting" has become a growing concern for Ali.

On the one hand, the problem of counterfeit goods on the electronic business platform is frequent. Even vip.com, known as the "100% genuine products", has appeared fake Moutai, and Taobao and Tmall have been fake for a long time.

After the fire, the problem of counterfeit goods became more and more serious.

On the other hand, Ali's pressure from the US side is increasing.

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In December 17th, the US Trade Representative Office (USTR) announced that it would increase its focus on Ali's consumer shopping websites, and warned Ali to take more measures to stop websites selling pirated and fake commodities.

Although USTR has not included Ali in the blacklist, USTR has made it clear that Ali should "strengthen management to reduce the phenomenon of selling fake products on its platform". "Branded businesses still report that there are a large number of fake products sold on Ali platform, especially Taobao."

At the same time, USTR also pointed out that Ali should speed up the development of new schemes to curb the phenomenon of counterfeit selling, and the existing measures were accused by investors of being too slow.

Poor and lack of pparency.

It is understood that USTR in October to withdraw Taobao from the "301 notorious market" blacklist, in recognition of its efforts to control counterfeit goods, and in October this year, the United States clothing and Footwear Association (AAFA) strongly protested the letter to the United States government asked to list Taobao again in the "malicious Market" list, the reason is that Taobao online fake goods are still flooding.

Coincidentally, at the beginning of this year, the "rip" of Ali and SAIC was due to fake goods.

In April this year, Ali removed a large number of problems commodity links, launched the "integrity mechanism project" to provide a full-time representative for the project to deal with brand complaints.

For the global brands with the largest number of fake goods on Tmall and Taobao platforms, the time of complaint review is shortened from 5 to 7 working days before 1 to 3 working days.

In May, Ali launched the "made in China" plan to deal with counterfeiting. The plan will expand to household appliances, toys, Bao Bao and other industries. In the hope of supporting local brands, small manufacturers will abandon counterfeiting and start legal operations.

At the same time, Ali announced the "sky star project" officially released, which means that the unique identity code is set for each commodity in the form of two-dimensional code, and the anti-counterfeiting source can be traced to Taobao through the scan code of mobile phone.

In June, Ali signed the joint venture with the Zhejiang Bureau of industry and commerce.

The two sides will establish cooperative mechanisms such as case investigation, data sharing and so on, and jointly crack down on Internet sales and other activities.

At the same time, the provincial industrial and commercial bureau also issued the "opinions on giving play to the functions of industry and commerce to support the healthy and rapid development of Alibaba group", including five measures, namely, the implementation of network brand creation and the improvement of early warning of Internet consumer rights and so on. The 20 measures are as follows:

As mentioned above, Ali's series of counterfeiting movements are high-profile and compact, but what is the actual effect? We will not define it for the time being. What will happen after the introduction of the "foreign aid"?