How To Achieve "Strategic Overtaking" In Strategic Layout For Retail Enterprises Is A Difficult Problem.
At present, the world economic structure has been profoundly adjusted, and has entered a "curve" which is slowing down as a whole. The upgrading of global industrial competition is faced with advanced technology and developing countries in developed countries.
Low cost competition
The "two-way extrusion".
Faced with challenges, how can retail enterprises achieve "strategic overtaking" in strategic layout?
In December 23rd, the "new retail and sailing enterprise Internet strategic layout Summit Forum" hosted by Huayang Xin Tong, Shenzhen, ended in Shenzhen Liya Hotel Charlton.
As the last gathering of the last retail brand enterprise to discuss the Internet pformation strategy in 2015, there were a lot of guests at the conference. More than 200 guests from the Guangdong chain store association, the industry's leading experts, the Internet leader and the top 150 top brands gathered together to explore the Internet pformation of the retail enterprises.
Zhang Gansheng, Secretary General of Guangdong chain operation association, attended the meeting and delivered a speech.
Huang Xinshan, chairman of Huayang Xintong, Ye Zhirong, the legend of Ying Yang, chief executive officer of yupang power, Lv Xi, chairman of Hei Yi interactive composite brand agency, Sun Wu, executive vice president Sun Wu of fashion wardrobe fashion group, Wu Jianming, chairman of Napa Jia, Li Kexun, chairman of beautiful world, Yan Xiaohua, chairman of SKAP, vice president of general manager, and vice president of marketing.
At the meeting, "
New retail think tank
"Founded", a member of the think tank is composed of a brand businessman responsible for entering Linke, a O2O project leader, and a professional expert in the domestic Internet + field.
They not only have a strong professional background, but also stand on the frontiers of O2O, and will lead the pformation of the entire retail industry.
"New retail starts from customers". As one of the fist products of Huayang Xintong, Linke platform has gradually become an important service provider of famous brands such as Zhou Dafu, song and so on.
With many years of understanding of offline retail business and ten years of experience in Internet pformation of retail chain enterprises, Huayang Xintong has also provided services to thousands of retailers such as Napa, Marc Naancy Bnnie, pink wardrobe, Budi design, run gold shop, DERIER jewelry, ADIDAS, Tianhong shopping mall, Gong Cha, Jinkang pharmacy and hundred miles, etc.
Consumer big data
Integrating the application and resource layout, focusing on China's retail industry, focusing on the retail chain brands vertically, covering the life service enterprises horizontally, helping enterprises build the core competence of digital retailing, and promoting the development strategy based on the analysis and integrated marketing of big data consumption.
In the future, the members of the think tank will have more frequent discussions and exchanges. The think tank will bring together the wisdom of the members. In the retail pformation period, Baotuan will do research, forecast operation and landing practice for the retail enterprises' Internet. It will provide a way out for the difficulties encountered in the pformation period, mobilize the advantages of the Zero selling enterprises, help each other, and plan for the future, so as to really achieve the purpose of creating enterprise increments.
Through the establishment of "new retail think tank" to promote the construction of new retail business mode.
Huayang Xintong will join the brand leaders of Linke customers and professionals in the O2O field to build an Internet pformation community to help retailers solve problems and obstacles on the Internet.
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