The Pformation Of Commercial Real Estate In The Internet Age Depends On O2O.

In the past year, online giant Ali began to lay down the line, and offline retail giant Wanda also began to grab the online market. For a while, the original O2O became a hot word in the streets. Large and small retailers actively layout their own databases, official APP and so on.

But on the day of the meeting, many industry bigwigs put forward the view that self built APP is a "false proposition".

"The Internet age requires openness, openness and value."

Miao Feng, vice president of intelligent business at Alibaba, Department of urban life, pointed out that large platforms and open platforms are the trend of O2O.

The theme of the 2015 real estate industry chain of China is the theme of the "real estate change" in the era of "shared economy", and the seventeenth CIHAF China Real Estate Fair commercial real estate branch. The development and future of commercial real estate O2O and big data are attracting attention.

The market is now in an era of consumer renewal. In the past, the traditional mode of interaction with consumers is slowly failing.

In the future, using data technology to establish a data based system is based on full information.

Ali meow street was originally a platform based model, emphasizing cooperation and win-win results.

However, the self built platform, which was originally positioned to serve Wanda commerce, also said that the definition would be completely changed from the self built platform to the "Internet giant" platform.

"By the end of November 2015, we had 4 million APP users, 85 million of the total data collected from all channels, and more than 400 shopping centers that had reached a partnership with Fei Fan.

We may as well predict that excellent self built platforms are likely to become an open platform in the future.

Feng Zhou, deputy general manager of Wanda flying commercial development, said.

More and more businesses are also aware that APP has no effect.

Consumers will be abolished tomorrow with the use of downloads. After a lot of idle and trial and error, they will gradually realize the value and significance of the open platform.

Big data is a mobile ecosystem, and more and more.

"The first party data resources are gradually starting to connect and integrate with the third party data resources, and the big data ecology of offline retail is beginning to show itself."

Li Yingwei said that in the next 2~3 years, the establishment of entity retail big data ecology is a very deep trend.

In the attempt of more than a year O2O, more and more practitioners have found that the main goal of O2O and big data is to link with people, that is, how much value it brings to people, rather than how much it adds to the "floor".

In the 1 stage of commercial real estate, the market may pay more attention to specific solutions, such as how to solve some consumers' "pain spots" in shopping malls experience, find cars, positioning, navigation and so on. In the next 2 stages, the market will consider more people's connections.

"When people connect, they will enter the second key word," Scene ".

We are doing a lot of experiments today. O2O's innovation is actually creating more interaction and connection with consumers.

Li Yingwei said.

It is predicted that all kinds of scenes will be added along the main line of connection, which will be an innovative measure for O2O next year or even longer.

Under such an ecological background, businesses need to have two core competencies, first of all, the understanding of big data, including the ability of data mining; two, whether the team really has the Internet spirit and internet capability, because no matter how many platforms and good applications, all teams need the ability of the Internet to combine and apply.

More importantly, businesses must be clear that under current ecosystem changes, they cannot be expected.

Or data affect and solve the dilemma.

"In particular, Party A is easy to fall into technological determinism in doing things. We always feel that as long as we have good technical solutions and good technical suppliers, many things can be solved, which is wrong, and more often we should focus on improving team capabilities, which is the most fundamental."

Li Yingwei further said.

Ren Dongliang, deputy general manager of Beijing Huarun colorful city, also believes that the core is to raise the overall management level under the line.

"I think the Internet will accelerate the competition under the line. If your store operation is not enough, the Internet will accelerate the death."

Miao Feng said that the Internet era will magnify the advantages of offline entities and magnify its disadvantages.

So whether it is working with meow street or flying with partners, the store itself will become very strong.

"If the infrastructure, management team and governance structure of the business are not well prepared, cooperation with ALI or Wanda can not improve efficiency.

No matter it is meow street or Wanda, it can help you to add more icing on the cake. I don't believe that it can provide timely help, because it is not this time. "

Miao Feng said frankly, "strike iron must be hard".