Where Is The Secret Of The Fast Fashion Brand To Lead The Clothing Industry

What does fast fashion brand lead the garment industry?

Not long ago, in a list of the most popular companies in the 2015, which was released by a Japanese company, the fast fashion brand ZARA became the most popular clothing brand with the ability of innovation, unique design and quality service.

At the same time, both H&M and UNIQLO are listed as the leading brands in other apparel brands.

nowadays

The overall downturn, the impact of the online business platform, most of the clothing retail entities shop is left in the cold, sluggish performance.

Sales of some brands are also not optimistic.

A reporter has done a survey, no matter whether the shopping mall counters or brand stores, customers are scarce.

Even if there are one or two customers, it is much more to watch and less to buy.

Even during holidays, it has already lost its former hot spots.

Today is Christmas day, like this store monopoly shop fixed sales promotion day.

In previous years, the crowd had been moving, and in the impression of the author, such clothes used to be crowded in the past.

But today, although the shopping mall has long colored balls, decorated with lanterns and lanterns, the festive atmosphere is very strong, but few people can be seen sparsely.

The salesperson standing in front of the counter said mechanically, "Welcome!" the expression on the face is strongly contrasted with the gorgeous layout of the shopping mall.

But in the fast fashion brand stores such as UNIQLO, ZARA and so on, it is another scene.

People are crowded, customers are busy choosing to try on, and a dozen clerks are shuttling back and forth, busy explaining and serving for everyone.

In front of the counter, the fitting room was filled with clothes that customers tried on.

Some are busy packing checkout for customers. Some just have to pick up the clothes that customers change, and have been called away by new customers.

This scene is what every fast fashion brand shop has to experience every day.

Why is the difference so big?

Speaking of this, of course, it is due to the different modes of production and operation of brands.

If any product or service mode wants to win the support of customers, the most important thing is to satisfy the needs of the market and customers, and take the needs of customers as the first criterion, so that the market can be quickly occupied.

The magic weapon for winning fast fashion brands is the perfect way to do that.

Fast fashion brands have been able to win customers' love and pursuit, leading the fashion industry.

It seems to me that he meets at least two aspects of customer needs:

One is to satisfy the customers' psychology of early adopters, constantly changing the styles of pformation, which greatly satisfies the customers' psychology of constantly wearing new clothes.

To do this, fast fashion brands have built a quick response.

Team ensures product design update speed.

After the design is put into production, the new product will appear on the counter for the slowest week.

Every day, customers can see new styles of clothes.

There is another biggest feature: that is, once again the selling styles are sold, and then stop, and no recharge will be made. Therefore, it is out of print for every fashionable garment to buy.

Do not worry about the crash shirt, but also to convey to the customer such a message, that is, quickly bought it, or else be bought away, leaving only regret, which is also a brand to ensure sales of a magic weapon.

The two is to satisfy the customers' desire to buy, the price of the common people, so that customers can keep buying without fear that the wallet will soon become shrunken.

Everyone, especially women, seems to have a strong desire for shopping.

You may have had this experience. When you are in a bad mood, you will feel much better when you go shopping or shop and buy something.

The satisfaction of shopping and the freshness of getting a new thing imperceptibly soothe the mind.

Even if this thing is not used after buying it, this feeling of satisfaction is enough to excite you for a period of time, that is, the desire to buy is satisfied.

In this regard, the fast fashion brand once again deeply grasped the psychology of consumers.

The price of civilians, quality services, so that consumers desire to get a great satisfaction at the same time, also enjoy the exclusive service star stores.

Why not?

Especially important is the price of fast fashion brands, which can make consumers completely free from worrying about their wallets.

The consumption mode of the brand takes the ability of the consumers into consideration.

It satisfies the purchase desire and ensures that the wallet is not emptied.

The satisfaction of these two points

The brand quickly owned a large number of fans and occupied the position of the industry leader.

We are good at figuring and catching the psychology of consumers, and making breakthroughs and breakthroughs in the production and marketing of consumers' psychological demands. This is the key for fast fashion brands to quickly lead the industry.