Can Red Net Save Taiwan Electric Business?

In recent years, it has blown up on the mainland.

The concept of net red business is actually in Taiwan. This type of vegetarian business has not received much attention.

Part of the reason is that in addition to the fact that WeChat is not the mainstream communication APP in Taiwan (Taiwan's mainstream chat APP is LINE), and the people are already very accustomed to using the mainstream business services, especially in Taiwan, the traditional service quality of the electricity supplier has a certain level (for example: Taipei can arrive six hours, improve the financial payment system, etc.), this type of small and micro business has not been the mainstream business.

This year's mobile business war, more than before a few years ago, stressed that all people can be a seller, and special emphasis on not only selling community functions that still can be talked about! The community occupies a big position in this mobile commerce. Compared with other overseas electricity supplier markets, Taiwan business circle actually started late in community business.

At present, Taiwan is in the community platform.

The most common way is to use Facebook community + Google form + bank remittance / payment to make the paction in the most traditional way. The most common businesses in Facebook are mostly online part-time purchasing, or online shopping for secondary school students, or secondary market pactions for college students. This is also why when these rotated auctions enter Taiwan, these users are willing to use rotating auctions to support the seller's support platform very much: because the way they sold before, they did not have much support for sales tools. Of course, part of the reason is that rotary auction is also a good promotion strategy starting from campus.

This year, there has been a big change in the Taiwan business circle, especially in the mobile community business area.

This year alone, more than five businesses have announced their entry into the mobile community business. Not only that, but their product requirements are all very similar: all sellers + community business + payment protection.

Basically, it is the simple mobile phone operation mode that is used to quickly mount the shelves. It is an auction platform where everyone can get started. At the same time, it can share their products with each other, and at the same time give shopping protection (for example, the third party guarantee that the goods are paid to the seller).

What kind of opportunities are they looking for? They are willing to follow the same demands and join the same market at the same time.

Is this going to be the face of Taobao?

Electricity supplier's turning point?

At present, the main business in Taiwan is for all the public to be a seller. Besides the APP of the traditional electric business Yahoo! Auction, there are also other "crossover operators", such as: Taiwan's music platform KKBOX launched by KKTOWN, Singapore's game company Garena's shrimp auction, Taiwan's game orange Swapub (unlike others, Swapub is the concept of barter).

The new representatives who joined the war were auctioned off by the Taiwan team, and finally invested six million dollars in the red shirt capital investment. At the very early stage, the Singapore New Carousell revolving auction was put forward.

Before these heroes came out, the electricity market in Taiwan was mainly provided by the professional sellers. However, the rotary auction entered the Taiwan market. In the absence of logistics, nor did Taiwan consumers get accustomed to the payment of credit cards or the convenience store payment (the payment of super business was very mainstream), there was a whirlwind on the campus of young people.

Then, with the huge resources of the industry, such as Yahoo, shrimp auction and KKTOWN began to join the war situation, in addition to the concept of the public sellers, the third party pays more attention to the protection of the gold flow, providing the public with a complete type of traditional e-commerce sales and shopping experience.