Stealth Shield Socks As The First Landing Product For NBA Socks

Nanan brand invisible shield odor socks come out NBA

In December 9th, the CCTV5 CCTV sports channel NBA routine regular live broadcast, the Oklahoma thunder and Memphis Grizzlies fierce competition, attracted many domestic basketball fans' eyes.

Lin Guodong, general manager of Quanzhou Invisible Shield Technology Co., Ltd. is more concerned about this game than anyone.

On this day, the invisible shield anti sock socks, as the first hosiery product to enter the NBA regular season, successfully attracted the attention of domestic fans.

Despite being in Taiwan, Lin Guodong has been watching the brand slogan on the field through mobile phones.

"No professional hosiery products have been displayed on the NBA international platform. We are the first one.

Through this cooperation with NBA, more people understand the invisible shield, and we have achieved the desired effect.

Lin Guodong explained.

In the industry known as the cold winter today, although Lin Guodong started with shoe materials, this year with invisible shield odor socks suddenly rise.

In less than a year, the sales of stealth shield socks were repeatedly broken, which made Lin Guodong confident to push his socks to the international stage.

Landing NBA Stadium

On the 14 day, Lin Guodong, who had just returned from Taiwan, wore a weary face.

But when it comes to the trip to Taiwan, the excitement is beyond words.

"This visit to Taiwan enterprises such as France blue porcelain, Bella wedding dress and so on, has a deeper understanding of their marketing mode, and has benefited greatly."

Lin Guodong said.

Since the establishment of Invisible Shield Technology Co., Ltd. last year, Lin Guodong has brought a pair of socks with main antibacterial and odor resistance on the electricity supplier and micro business platform, and has rapidly grown into the first brand of domestic micro business antistench socks.

With the continuous increase of sales data and the continuous development of enterprise scale, he realized the urgency of brand marketing.

"As a brand new, invisible shield has only begun to play the market this year.

Before, we all rely on e-commerce and micro channel to promote, many people have heard of the brand, but do not understand the brand, feeling suddenly emerged.

We need an event to remind you of this brand. "

Referring to the original intention of landing NBA, Lin Guodong said.

In August of this year, in the introduction of ivy president class, Lin Guodong accepted CCTV interview and introduced him to the NBA China promoter.

Lin Guodong realized that this was a very good opportunity and he decided to try it out.

In November 17th, the invisible shield and NBA promoters signed a cooperation promotion agreement.

In December 9th,

As if on the NBA regular season's advertising column, and on the CCTV CCTV5 platform, into tens of millions of basketball fans' vision.

Although it appears only in a dozen seconds of a game, the effect is obvious.

The most direct response comes from agents.

"Many women agents tell me that their husbands are more supportive of acting as agents when they see the brand of invisible shield when they watch the match.

And many terminal customers are very excited to see us landing NBA. "

Lin Guodong said.

But he also said that since this year, sales of products have been rising, even in a state of being out of stock.

In short supply, it is not easy to calculate the sales growth brought by this landing NBA.

"Brand promotion is the most direct effect, as to how many orders in the end, it is not good to calculate."

Lin Guodong said that although the show is only a short time of a game and even more than a dozen seconds in the TV relay, it has enough topic effects to make the product appear on the global sports platform.

Will open up offline sales

In the industry known as the cold winter today, although Lin Guodong made shoes materials started, but with invisible shield odor socks suddenly rise.

In less than a year, the invisible shield has quickly grown into the first brand of the small business anti odor socks, and innovation is undoubtedly its weapon.

Speaking of it, invisible shield is a brand that Lin Guodong has no intention of making.

Originally, he just wanted to promote the antibacterial and odorant technology of the company by using invisible shield socks.

How do you know, after sending 8000 pairs of socks, people are constantly coming to him to ask him to fight socks. This also gives him full confidence in the future of the socks.

"Socks belong to consumables themselves, and the market demand is very large.

Secondly, there is not a leading brand before the cotton socks Market. We need not be afraid of competition.

Third, what we need to do is to segment the market, that is to make functional socks, which is easier to build brand effect.

Lin Guodong said.

2014, Quanzhou invisible shield

Limited company came into being. Invisible shield anti bacteria and anti odor socks made its star products stand out.

However, in terms of product sales, Lin Guodong did not take the unusual road.

He boldly broke through the traditional offline distribution mode, leading the industry to test the water business, micro business, and two pronged sales promotion mode. With the help of a convenient network, the product and consumers have no distance contact, and the first time they get the feedback data from consumers, the effect is good.

Just last month, the company's sales exceeded 300 thousand pairs.

Although the sales of invisible shields are still dominated by e-commerce and micro business channels, the company is currently planning to build a "one square meter alliance" to open up sales channels under the line.

"We plan to open one square meter shelf in the physical shop of the agent, and do offline sales.

At present, more than more than 200 agents have shown interest and are waiting for the shelving shelves.

We hope that through this mode, sales can be realized everywhere throughout the country.

Lin Guodong said.

Future or main sports socks

In the final analysis, we need to speak with solid products.

In the marriage with NBA, Lin Guodong thought in the long run.

He revealed that in the past two years, although the company's main anti stun socks are functional socks.

But in the future, invisible shields or professional sports socks will be developed.

This cooperation with NBA is also a foreshadowing of future market actions.

"The mainstream audience of NBA events is sports enthusiasts. This part of the crowd has a huge amount of exercise and there are more hidden dangers at the foot.

In the future, we are going to develop professional sports socks, which has a certain mass foundation.

Lin Guodong said that although the landing NBA is only a single brand display, it does not exclude the possibility of further cooperation with NBA in the future.

At present, in addition to functional socks, invisible shield is also developing insoles, deodorizing spray and other products.

In the coming years, professional sports socks will also be included in the invisible shield product system.

In Lin Guodong's plan,

It will develop into a functional product R & D enterprise.