• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Prospect Of Luxury Goods In China Is Still Optimistic.

    2015/12/28 22:40:00 38

    Luxury GoodsChinese MarketBrand Strategy

    Italy's luxury brand Prada reported in December 15th that its quarterly profit fell by 38%, mainly due to a drop in sales in the Greater China region.

    The hard struggle of British luxury brand boboley in China often frightens investors.

    However, in 2015, the prospect of luxury brands in China is still optimistic, mainly due to China's growing strength.

    Middle class

    Stock research firm Morning Star Inc predicts that with the growth of China's middle class, these people will increasingly buy those "luxury goods that they dream of".

    The family defined by the company as "the lower middle class" will expand from 32 million in 2012 to 133 million in 2022.

    The "upper middle class" will also grow from 13 million to 31 million households.

    The two add up that in the next ten years, 119 million new middle class families will be born in China.

    According to the definition of the report, the annual income of the "middle class lower class" is 100 thousand to 200 thousand yuan, and the annual income of the upper middle class can reach 200 thousand to 500 thousand yuan.

    even if

    China

    As the overall economic growth slows down, the sum of money held by the middle class is also considerable.

    Reported that

    China

    The GPD growth rate of the report is incredible, and the growth rate of the Chinese economy seems to be lower than the official recognition rate is 6.9%.

    But even so, it is undeniable that China's economy is still on the rise.

    Morning Star Inc's research shows that GDP growth is 2% lower than official figures, but the company still predicts that the consumption of luxury goods purchased by Chinese people will increase by 8% annually.

    In Morning Star Inc's view, the most profitable brands will be those expensive but not too expensive brands, such as Ralph Lauren, Cox and Tiffany.

    Because these brands are cheaper than Gucci's first-line brands, people will consider them as the entry level choice of luxury goods.

    In addition, the awareness of these brands in China is not high, which also gives them a lot of room for growth.

    Bo Boli is another potential winner, the report said.

    Since 2013, the Asia Pacific region has become the largest market of Boboli.

    Although the price is slightly higher than some of the brands mentioned above, it is still slightly lower than other European brands.

    At the same time, the brand also has strong network strategy to help.

    As the middle class is increasingly keen on online shopping, it will also help the company get a slice of the Chinese luxury market.

    Morning Star Inc is not the only company that believes China's growing middle class will benefit the luxury sector in the long run.

    The sharp depreciation of the renminbi in August of this year has stirred up a slight panic among luxury investors. Deutsche Bank has decided to assess the situation. The result is that the fluctuation is positive in the short to medium term, but in the long run, the situation is more optimistic.

    The report said: "the powerful Chinese middle class will provide a strong driving force for the growth of luxury demand for many years."


    • Related reading

    The Textile Industry Must Firmly Grasp The Rare Historical Opportunity.

    market research
    |
    2015/12/28 17:35:00
    31

    Taiping Bird Clothing Self Built Second-Hand Car Business Platform And Clothing Field Is Not Related To Why?

    market research
    |
    2015/12/26 9:28:00
    97

    Can More Durable Fabrics Be Used To Solve The Problem Of Fast Fashion?

    market research
    |
    2015/12/25 9:26:00
    27

    2016 What Will Happen To Ali? Where Will The Retail Industry Go?

    market research
    |
    2015/12/24 9:43:00
    54

    Wangfujing Street Is Looking For A Breakthrough.

    market research
    |
    2015/12/23 17:32:00
    38
    Read the next article

    The Prospect Of High-End Niche Brands And Designer Brands Looks Promising.

    The growth of niche brands and designer brands takes time to consider, and the sales performance they generate can only be urgent and can not be saved. The environment of luxury goods industry still needs traditional brands to maintain, so the cold winter is slow, but a layer of haze is still hanging over the luxury goods industry.

    主站蜘蛛池模板: 国产馆手机在线观看| 99久久99久久精品免费观看| 4444在线网站| 美美女高清毛片视频免费观看| 欧美日韩在大午夜爽爽影院| 成人18在线观看| 国产成人久久精品区一区二区| 亚洲熟妇无码爱v在线观看| 中国国语毛片免费观看视频| 老师在办公室疯狂的肉我| 无码国产福利av私拍| 国产成人免费全部网站| 久久精品无码午夜福利理论片| 69久久夜色精品国产69| 男人天堂综合网| 性欧美丰满熟妇XXXX性久久久| 国产凌凌漆国语| 亚洲av色无码乱码在线观看| 99久久99久久精品国产片果冻| 欧美色综合高清视频在线| 女人张开腿让男人桶个爽 | 亚洲综合男人的天堂色婷婷| 中文字幕免费在线观看 | 国语自产精品视频在线区| 免费理论片51人人看电影| aⅴ免费在线观看| 精品日产卡一卡乱码| 日本免费一本天堂在线| 国产放荡对白视频在线观看| 亚洲天堂电影在线观看| 91色视频网站| 毛片在线播放网址| 大肉大捧一进一出好爽视频动漫| 亚洲精品成人区在线观看| av无码精品一区二区三区| 欧美高清在线精品一区| 国产激情一区二区三区| 九九九好热在线| 麻豆乱码国产一区二区三区| 打开腿让我添你下面小污文| 四虎免费久久影院|