The Outbreak Of The Chinese Market Has Been The First Choice For Pformation.

As we said earlier, CFDA (New York fashion week) has sought to update its expression. It has consulted with a Boston consulting firm about whether it is necessary to launch fashion week reform.

As one of the four fashion week, New York fashion week is not only a tidal hub, exhibition, logo, but also a pioneer of the times.

However, if you think that this brand of gold is shining in the fashion industry, then it will be resplendent to shine again and again, especially on the charm of China's big fat market.

In 2015, LVMH and Kai Yun group, led by luxury brands, were armed with green green, from cotton planting, dyeing, leather processing, shop energy saving......

In 2015, it became green.

If this color represents the color of luxury goods in the Chinese market, there is no harm in it.

But is that really true? Let's analyze it.

If China's luxury market in 2008 has already had a miracle of counter trend, then, according to the 2015 global luxury market monitoring report released by Bain consulting company at the end of October this year, the increase from 3% last year to 1% - 2% this year has announced the implementation of the miracle in 2015.

In the long run, some luxury stores in the two or three tier cities have chosen to streamline their store network. The luxury group, led by LVMH group, announced that it will start next year, and there will be more than two stores in the second tier cities, and one of them will be closed.

Dior has chosen to go to Japan and South Korea for intensive cultivation. Shortly before the launch of the largest flagship store in Asia, the 2016 holiday series released in Tokyo has highlighted the focus of the market in Seoul.

DKNY and Tommy Hilfiger actively reclaimed two neglected South America and Muslims.

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Even in the 7 and August stock market volatility, Chinese customers' desire for luxury goods has been severely damaged. However, during the good months of the stock market, the sales volume of luxury goods in some high newspapers has kept rising. Meanwhile, Chinese customers are still "proud" consumer makers in the fashion industry.

However, under the circumstance that the US dollar is strong, the yen and the euro price are falling, Chinese customers buy overseas or travel for the main market.

Become more and more pparent.

Even though the price adjustment has become a means to save the Chinese market, it has also caused the loss of passenger flow in the European market.

Therefore, the price difference is not the diamond behind the black velvet cloth in the backwardness period, but a ruler with a graduated scale.

Therefore, even though Chanel took the lead in choosing a balanced global price in March this year, lowering the price of the Chinese market, the European market began to raise prices, and led to the beginning of the ranks of luxury brands, such as the Tag Heuer, Dior and so on, and the LV led group, and the hesitant faction headed by Prada and Burberry.

However, it has not prevented the public from letting the Chinese market store become a showroom because of the increasingly pparent price gap.