How To Solve The Mystery Of "Zara" Clothing Supply Chain?

To reveal how Zara's staggering digital operation has been achieved, at the moment, the reporter went to Spain's Zara headquarters to reveal the doubts in your mind.

How difficult is it to make 18 thousand clothes in 1 minutes? Without Zara being so orderly and orderly, it is almost impossible to completely process all process steps.

The internal division of labor in Zara is so small that you can't imagine it. All employees do their jobs. Every designer who designs a single item will match Buyer. When the design is finished, Buyer must use the computer to compare the materials and the best cloth and hardware in the world.

And designers don't have many jobs.

The accessory designer is the accessory designer. More than 600 designers are the only target to do their job well.

In addition, the plate type, the tailored edition, the manufacture of goods and so on, are also fully responsible by different people.

The operation of such a mode is indeed the key.

In 1963, we began to make ready-made garments. In 1975, we opened the first Zara Inditex group in A Coru n a, breaking the clothing industry's usual practice dominated by designer's prevailing trend, but focusing on "customer's first opinion".

More than 600 Zara headquarters designers constantly integrate customer opinions into the design, instead of high-end fashion. Instead, they focus on the needs of the season and the current customers. They can design 4 or more styles in a single year, and create every ZARA you buy by digital analysis and amazing speed.

Daily, Zara store managers will observe the customers' consumption habits and preferences, two times a day, through internal

The reaction of customers' opinions to the head office can fully convey the needs of customers.

In addition, daily

The store will first display the clothing according to the company's prescribed display mode, and then observe the sales situation on the day by hour, and display the well sold goods in the most conspicuous position.

Everything is based on customer preferences, and is the best weapon to win them, and to draw them in is to enable customers to choose the design that they really want to wear out, and willing to pay the design to create performance.

In almost half mechanized way, the Zara headquarters and super strong logistics center, which add up to 90 football field sizes, are made from garment manufacturing, artificial ironing (why first ironing, for example, goods to shops, labels can be directly mounted, even this is accurate, indeed fast fashion!), folding, hanging or even mechanized classification, so that goods can be placed directly in the carton belonging to the branch store according to the order needs of 6746 branches worldwide, and finally manually packed, and the efficiency is "fast, ruthless and accurate".

As mentioned above, the Zara super logistics center enables all goods to be packed in the exclusive cartons of 6746 branches worldwide by mechanical, effective and precise, and then pported to various countries. The European region only needs 24 hours to reach the shops, while the rest of the world only needs 36~72 hours. Once the goods are put on the label, they will be put on the shelves directly.

That is to say, the Zara you held on your hand may be in Spain 36 hours ago.

In just 40 years, the Inditex group will be able to create an astonishing 10 billion euros worth of achievement, all by "speed" to achieve all missions.

Every new dress from the designer to the creative, design, to play, to make clothes, shop shelves, the fastest 2 weeks can be completed.

Zara only takes 2 weeks from design to plate making to make garments and store shelves. New products are distributed to Taiwan only 36 to 48 hours, and tightly linked in all links, which makes it possible for new products to be loaded 2 times a week.

Such a pattern of "meeting the needs of customers in the shortest time" will really arouse consumers' compulsion to buy. Now they may not buy it if they do not buy it now. Do they want to start? Of course! Zara is quite well aware of the operation of "hunger marketing".