Small And Medium Enterprises Believe That The Future Is Still The Real Economy.

Global view of large clothing

It is also based on the changes in consumer tastes, many kinds and small quantities, such as H&M, KM Nordic famous fast fashion brand. Under the buyer's mode, the world has searched the popular elements and styles, and has grasped the details of consumers' preferences. On the other side, it has used the lean data analysis to judge the "explosion" products, adjust the goods and factory production, and take O inventory as the goal.

What is the character? That is, radish and greens each have their own love. You don't like it. It doesn't mean that no one in the world likes it. 1 out of 100 people are willing to pay the bill, 100 million people have 1 million people, and so on.

However, most brands will stop. 1 of 100 people are willing to pay the bill and try to please the remaining 99 people. So homogenization is serious, low price and vicious competition, the market dividend period is over, and the outcome of elimination is needless to say.

Large scale retail entities are the protagonists, big fish eat small fish, re enact industry rules, and show orderly oligopoly market.

At present, however, this is just an ideal. At this stage, the clothing industry is still in chaos, especially in the Chinese market, which is in the stage of big consumption upgrading.

Throw away all kinds of business models and take personalized demand as a starting point to predict the future development of China's apparel industry.

Citation learning is widely adopted in the second world.

"The Internet has turned the world into a world of chicken and dog, and thousands of people are no longer" dead and old. "This is precisely the case. Smart and smart Chinese netizens are aware of the fashion of the world. They have a deeper understanding of the price, style and cost performance, and deepen their consumption proposition. Daily shopping can override the global fashion, and look at any commodity in the streets and shopping malls, small socks, shoes, bags, big phones, computers, cars, etc.

If the enterprise hastily produced, in exchange for the natural customer abandonment, shut shop blame others.

In fact, Chinese people do not have long contact time with "fashion", but their growth speed is amazing. Too many enterprises developed by OEM have not been able to keep up with customers' tastes. This has provided an opportunity for the clothing business brand, and the vacancy "pick up the leak", and how many "white rich beauty" have been born, such as the early choking pepper.

We often put

In the eyes of Nordic people, it is just a simple matter to achieve the ultimate goal, so that it can be seen in the eyes of the world.

What we call the market segmentation has been staged in the Nordic designers' brand army. Nordic clothing brands occupy the half of the world trend. H&M, JACK&JONES, KM, ONLY, Bik Bok and so on are all brands that are very popular in the fashion industry. They are all bred in the "high cold" area of advocating sex.

Back to the beginning, the future large-scale retail entities are playing the leading role. Scandinavian niche brands are also blooming all the way. They have been bought by the industry giant brands, such as the full character Cowboy brand Cheap Monday (cheap Monday), the style exaggerated gold, the "metal cold" student tide brand Monki, which have been acquired by H&M and become a sub line brand.

In addition to the acquisition, HM is developing new brands independently, dividing the market and creating the "third gender" brand, Other Stories, which is impartiality between men and women, and ignores its super sales performance. The human nature market segmentation HM is a high technology.

How will the future of China's clothing industry develop? Consumers tend to be rational, large brand enterprise capital scale, is a small brand with development potential when merging and merging, and Shanzhai brand needs to grow into deep growth, the fine market is growing, or is happily annexed.