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    YSL Reports That Hedi Slimane Has Left YS?

    2016/1/5 22:30:00 49

    YSLHedi SlimaneBrand Strategy

    A few days ago, social media said, YSL reported that Hedi Slimane had left YSL.

    But shortly afterwards, the brand rumor said that Hedi Slimane had not left.

    But it is also necessary to think about it, because as a strong rescuer, Hedi Slimane's outstanding contributions to Saint Laurent should not be underestimated.

    The Hedi Slimane, which joined Yves Saint Laurent SA in 2012, is the most successful designer in the past few years. With the weakness of Gucci and the slow growth of Bottega Veneta, it is relying on YSL brand to tell growth.

    The luxury sector of Kai Yun group was able to sustain weak growth.

    As of the end of September 2015, the three quarter of Yves Saint Laurent rose by 26.6% compared to revenue, and the euro rose by 36.9%.

    From 177 million 800 thousand euros a year earlier to 243 million 400 thousand yuan.

    It is worth mentioning that in the weak Asia Pacific market of luxury goods group, Saint Laurent is thriving. In the three quarter, the Asia Pacific market still has a comparable growth rate of 27%.

    The Japanese market has reached 77% of the horror.

    Western European markets and North American markets are slightly worse, and they can also grow by 40% and 16%.

    However,

    Hedi Slimane

    When joining the Yves Saint Laurent SA, it was controversial. He not only showed a strong character but changed the brand name from Yves Saint Laurent to Saint Laurent.

    fashion week

    Clashes with fashion media.

    And if there is no accident, in next fiscal year, Saint Laurent will become

    Kai Yun group

    Third luxury brands entering the 1 billion euro club.

    Compared with the company of Kai Yun group and the Bottega Veneta of the 1 billion euro club brand, the growth of Saint Laurent has not been more rapid. Although the Saint Laurent design led by Hedi Slimane is controversial, there is no doubt that its Saint Laurent brand has created a growth miracle in the past two years under the downturn of the big market.

    Benefiting from the strong performance of Saint Laurent, the luxury sector of Kai Yun group increased 3.1% of its revenue in the three quarter.


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