2016 Hangzhou Will Welcome Three Heavyweight MALL Potential.

Since 2013, Hangzhou has opened three or four shopping malls every year, and it has finally covered the whole city.

2013 is the west of the city, Xixi impression city, West City and West City Yintai city opened successively. In the 2014 year, it went to the north of the city, the Wanda Plaza, the Zhongtai Yintai City, the water crystal city, and the best lakeside intime IN77 in the city area. In 2015, the surrounding area blooms more, and Longhu, Jinsha Tianjie, Yong Wang Meng le and Xingguang road two phases greet each other, as well as the Hangzhou people's "long thinking" IKEA for many years.

Now that time has entered 2016, Hangzhou business has accumulated a lot of money and will soon usher in the appearance of three heavyweight projects. They are: National City Plaza, Kerry Center and Raffles center.

More and more shopping centres, fierce commercial battle has begun.

On the one hand, quality projects with superior location and brand strength are coming together. They are most likely to become successful and characteristic new shopping centers. On the other hand, the new commercial supply continues to bloom all over the city, and is built on the superposition of previously opened projects, and all regions are beginning to face the problem of excessive commercial supply.

In 2015, Wanda Department store, which opened less than one year, was evacuated from Hangzhou, and the sky Technology Park was closed again.

It is undeniable that fierce fighting has begun, and it is not easy to survive and live well.

In addition, far from Shanghai K11, Beijing grassland,

Taigu Li reputation, near Suzhou sincere shop, MUJI Shanghai flagship store hot rise, let us Hangzhou business circles always have a lot of expectations.

2016, I hope to meet new bright projects in Hangzhou.

As a matter of fact, this is the three largest project in the Mixc's business community since 2010 when Hangzhou broke through with its own force. It will also start its business in the same year.

In this sense, 2016 is indeed worth looking forward to.

According to the time window disclosed, the earliest meeting with you should be the Grand National City Plaza, which is expected to open in the middle of this year.

It is reported that the project will complete the investment action before and after the Spring Festival. The goal is to introduce some interesting brands that have entered Hangzhou for the first time.

The 150 thousand Party's Metropolitan Plaza, of which more than 60 thousand are shopping centers, are distributed on the 2 floors to 11 floors on the ground, and will soon become the highest and most MALL in Hangzhou.

Project leaders interviewed by reporters revealed that the catering industry accounted for 27% of the total, "catering must be the highlight of modern life, but it can not be stressed blindly"; the high level area has arranged catering and entertainment entertainment formats and cinemas, the 7-10 floor is the movie theater, the 7-9 floor is thematic catering, and the 11 floor is entertainment. "Above the 8th floor, you can see West Lake, the high level stores will join the viewing elements"; the central area is the main retail store and the second main shop; the underground two floors are mostly food; the first three floors will be mostly designer brand, main store and lifestyle shop, "as for the luxury brand, it may not be introduced."

The Kerry Center, which has been holding the land for ten years, is coming out with thousands of calls and will meet with the people of Hangzhou this year.

It is understood that the whole

There are six floors (including the first floor), with a total area of 108 thousand square meters, with 1700 underground parking spaces. This is rare in the center of Hangzhou.

Jiali center has previously disclosed: "Hangzhou Kerry Center will not take the high-end luxury line, it will be a customized project for Hangzhou, will be more" light luxury ", more emphasis on experiential interaction.

It is expected that at the end of this year, it will be Raffles in Qianjiang new town.

The "red wine bottle" building, which curves around the Civic Center, is as high as 249.9 meters. It is almost on the curtain wall, and has not yet achieved its success.

Raffles

The total volume is 116 thousand. The target population is targeted at 18-40 year old young fashion white collar customers.

In terms of layout, Raffles planned 37% catering, 37% fashion brands and 17% lifestyle shops, focusing on fashion experience.

In order to solve the dining problem of white-collar workers in CBD area, Raffles will introduce numerous rich snacks.

On the brand, it is more inclined to the brand new international light luxury brand and designer brand that Hangzhou has never introduced.

From the details revealed in the three projects, we can see that experience, interest and light luxury brands have almost become their common goals.

According to incomplete statistics, in 2016, Hangzhou is expected to have about 20 commercial Comprehensive markets.

Of course, some of these commercial bodies have not reached the MALL level in terms of body size and positioning. In accordance with the usual practice of postponing the opening of commercial bodies, some of the projects will be postponed until 2017.

For example, the old factory building of Hangzhou cigarette factory in the south of Hangzhou and Shangcheng 1157 under the star of Lixing were postponed from October 2015 to March this year.

The shopping center, which has a total volume of about 100 thousand square meters, and covers almost all well-known fast fashion brands, is Li Xing's second store in Hangzhou.

The new store is said to be the first to introduce Old Navy, C&A, sixty eight, M2 bar, etc., the 1500 square meter 24 hour bar, the main female creative culture's boudoir area is the characteristics of the new store.

There will also be a new commercial force to join the northwest of Hangzhou city.

Harbour City, located in Wen Yi Xi Road, is expected to open its shopping centre with a volume of 70 thousand by the end of this year.

The project has signed a contract with yeolai international studios and Wumart supermarket, and another highlight is the introduction of CSDF duty free shops in Zhejiang. This is the only duty free shop in Zhejiang that can be sold in the city.

Linping's largest and only commercial complex, Wan Baocheng, has sold more than 2600 apartments in the Hangzhou property market in 2015, and is sure to open its doors in September and October this year.

Based on the underdevelopment of Linping's business, Wan Baocheng will bring a number of first to Linping: the first huge screen theater, the first full of spirits, the first real CS, and more than 60 restaurants and brands will bring Haagen Dazs, DQ, Manchu, mega thousand noodles, stove fish and other businesses that have never entered Linping.