The Most Potential Sales Destination Is Jiangsu, Zhejiang And Shanghai

From October 2014 to September 2015, the per capita consumption of Taobao representatives in each province showed that the five provinces in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong ranked the top five, followed by Xinjiang, Sichuan, Tianjin, Beijing and Liaoning; and the consumption of online shopping was the lowest in three provinces, namely, Liaoning, Liaoning and post.

This ranking is both unexpected and unexpected.

It is expected that the top five are the most economically developed provinces in the southeastern coastal region.

Experts pointed out that these provinces are well-developed private economy, high per capita real income and strong purchasing power, and the level of electricity supplier development in these places is relatively high.

These five provinces are also the areas where China's electricity providers send the most express packages.

In developed areas, pportation and logistics systems are also more developed, and the development of logistics system has further stimulated Internet consumption.

Ali Research Institute statistics, in 2015, "double 11" around the arrival speed shows that Zhejiang is the fastest, Jiangsu second, Shanghai third.

Why is Jiangsu, Zhejiang and Shanghai so special? Jiangsu, Zhejiang and Shanghai are not only geographically adjoining, but also have high population concentration, large volume of electricity suppliers and low logistics costs.

According to statistics, the delivery of "double 11" in Jiangsu, Zhejiang and Shanghai three places is close to 50% of the whole country, and accounts for 25% of the whole country. The package is completely pferred in Jiangsu, Zhejiang and Shanghai (receiving and sending in Jiangsu, Zhejiang and Shanghai), accounting for 15% of the total national total.

It's unexpected, because

And Sichuan ranked sixth, seventh, more than Beijing, Tianjin, Shandong and other provinces.

Online consumption in Heilongjiang, Yunnan, Guangxi and Hainan is also in the middle and upper reaches. The central provinces with better economic development are generally relatively backward.

The paction costs in these areas have been reduced.

This makes the residents of the frontier provinces whose pportation is not convenient and traditional commerce is not developed, and they can buy goods that they never bought or bought before.

So residents are not only offline

A large number of them have been pferred to the Internet and have expanded at the original level.

From October 2014 to September 2015, the consumption chart showed that the consumption curves of the four first tier cities in 32 categories were basically the same. Among them, women's clothing / women's boutique consumption was the most, accounting for about 20%.

Shenzhen is slightly different from the other three cities. The consumption of mobile phones and 3C digital accessories on two categories is significantly higher than that of the other three cities.

Another important indicator, the diversity of online consumption structure, shows that Shanghai, Guangdong, Beijing, Tianjin, Jiangsu and Zhejiang rank the top six, all of which are economically developed provinces in China.

As the most developed cities in China, the consumption structure of the four big cities in the north, the upper, the broad and the deep is more representative.

Tianjin, Guangdong, Zhejiang and Jiangsu ranked the top in terms of the similarity of consumption structure of these four tier cities. Ningxia, Qinghai, Hainan, Guizhou and Tibet were the two provinces with the largest difference.