Ma Yun And Liu Qiangdong Reveal The National Counterfeiting Industry Chain To Fake "Cannon"

"Fake is the pain of Ali, and it is also the pain of China's economy."

In 2015, because of the problem of fake goods, Ma Yun stood on the cusp of public opinion again and again, calling the world to "cure fake products".

Another

Big coffee Liu Qiangdong also fired at the fake.

During the second world Internet Conference, which was just concluded in Wuzhen, Liu Qiangdong said in an interview that the fake products on the Internet had made Chinese clothing shoes and hat brands completely defeated in the competition with foreign brands. Therefore, he believed that "counterfeit goods are not eradicated, and China is hard to have a great brand".

In Dongguan, a developed manufacturing industry, another storm of counterfeiting has started again this year.

Up to now, the public security departments have investigated 150 cases of intellectual property crimes, arrested 175 people and seized counterfeit products worth 240 million yuan.

In the process of investigating and handling cases, the rental housing, a very important intermediate station for fake production and marketing, constantly refreshes people's imagination of it.

In those days, millions of migrant workers came to Dongguan to dream of "world factory". Cheap rental housing provided shelter for them.

Nowadays, it is amazing that the skilled criminals use the rental housing as a cover for counterfeiting and selling, the scale and the maturity of the industrial chain.

How did they embark on this road? What is the real situation at the moment? How does the public opinion concern the production and sale of counterfeit goods? Nandu journalists take these questions to investigate the streets of Dongguan Houjie, Wan Jiang, Gao Bu, Liaobu and so on, analyze the relationship between fake and rental housing, and solve the problem of counterfeit goods.

Amazing rental housing

Since 2008, factory orders have been reduced, but small workshops are not idle, and counterfeit products are being sold everywhere.

In recent years, the frequent rental of rental housing has been exaggerated than one. Some people have marveled at the magic of rental housing in the PRD region.

In those tens of thousands of rental houses, there is a strong "manufacturing power".

According to official statistics, as of the end of 2014, there were more than 280 thousand sets of rental housing registered in Dongguan, which could accommodate about 7000000 people.

The rental housing authority said the registration rate was around 90%.

That is to say, there are still some rental housing, for various reasons, no registration.

Dongguan's CPPCC members have estimated that there are about 2000000 rental housing in Dongguan.

So many rental houses spread all over the town streets. The low rental buildings were "shoulder to shoulder" in a narrow lane, twisting and twisting into it, just like walking into a maze.

In the early years, Dongguan

At the very beginning, a large number of foreign investment and migrant workers poured in. Local villagers built factories and rental buildings for businesses to use and workers to live in. The rental economy in Dongguan was also established.

With the rapid growth of the floating population, the rental housing has increased exponentially.

Because of the lack of unified planning, the rental housing is built on the basis of industrial areas, large factories and traffic routes, forming a pattern of interlaced distribution between rental housing and industrial areas today.

Numerous, complex environment and many floating population, the management of rental housing is still a difficult problem.

According to statistics from Dongguan, more than 90% of public security criminal cases were related to rental housing in recent years, and 90% of fire cases occurred in rental housing and three small establishments (small stalls, small workshops, small entertainment places).

The hidden rental housing, which is quite cheap, is full of skilled workers. Therefore, the problem of counterfeiting and selling is getting worse in Dongguan's rental housing.

From the recent cases released by Dongguan police, we can see that the "manufacturing power" of rental housing is strong.

An ordinary rental workshop in Fenggang sold and sold 30 thousand fake Apple phones in half a year to more than 20 provinces and cities nationwide.

A rental housing in Liaobu produces fake millet, Samsung and apple mobile screens. It also sells to many provinces, with a value of 23 million 410 thousand yuan, or even alerting the Ministry of public security.

The fake brand shoes manufactured by the rental housing in Houjie and Wanjiang are easily sold by thousands of pairs, and sold to Taiwan and the United States through the Internet.

Nandu reporters analyzed these cases, and found that the products of counterfeiting and selling are highly consistent with the industrial layout of Dongguan town streets, almost all kinds of products that Dongguan can produce, and the "rental housing" can be counterfeited.

Li Fei is a factory owner of a Liaobu electronics company. He introduces that Dongguan is an export-oriented economic mode. Although the various types of town streets are different in type, they are all made up of raw materials processing and OEM.

Dachang took orders from foreign businesses, then subcontracted orders or a certain process to small workshops, and small workshops then excavated skilled workmen from large factories.

Over time, the small workshop of rental housing has become like countless cells that feed nutrients to large factories.

These small workshops are also an important part of Dongguan's manufacturing capacity.

Since 2008, factory orders have been reduced, but the small workshop has not been idle, and has begun to manufacture counterfeit products and sell them all over the country.

"You can say that the rental housing produces fake products, but the quality is not the same, the price is cheap, and it is marketable."

Li Fei said, as for the small rental workshop, as before, the order is still done, but the order is not foreign businessmen, it may be trading companies or online stores, is it a fake problem, in fact, I never thought about it.

Famous "foreign trade goods"

"As we all know, we sell fake brands, but we still need to buy them. The demand is very strong."

In the process of fighting counterfeit goods in Dongguan, the number of fake shoes in Houjie is not only large, but also the scale of individual cases is amazing.

In November of this year, the Ministry of public security was supervised by the Ministry of public security to break the case of "7. 29" in the sale of fake shoes. It was revealed that the police have captured 45 thousand pairs of counterfeit brand sports shoes from a N B sports shoe crime network led by a couple dominated rental houses, and a total of 59 million 890 thousand yuan, the largest case of fake shoes in the history of the thick street.

When the case was released, it was widely spread, but the local people in Dongguan, especially the heavy street residents, did not pay much attention to the case.

"Similar shoes, is not there in Houjie village?" a citizen who often buys shoes on the thick Street says that every season, she will go to thick street and Humen to place shoes and clothes. The quality of the new tide is good and the key is cheap.

Speaking of the word "fake", Fang Peiji, President of Dongguan shoes and Materials Association, believes that it can not be simply attributed to fake and shoddy.

He said that the thick street shoes are accurate imitation, counterfeiting the brand of others, the quality is still very good, unlike the early Wenzhou shoes Fujian shoes and other shoddy products.

Nandu journalists also visited this area when they visited the neighborhood. They also felt that the quality and style of shoes were almost the same as those of the shopping malls, even if they put on their feet, they were very comfortable.

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"Everything has gone up in recent years, that is, the price of shoes has not risen, and it is becoming cheaper and cheaper."

AQIANG, a shop owner of a famous shoe city in Laos, told Nandu reporters that he had been engaged in shoe business for 20 years in Laos. Before foreign orders were sometimes left with "tail goods", or defective products, workers would be sold in Laos, which was very cheap.

They are all internationally famous shoes, and they can be bought in one hundred or two hundred pieces.

Of course, without the authorization of manufacturers, according to the present statement, it is illegal, but few people have the idea of law at that time.

Slowly, more and more people sell the "tail goods" of the factory and gradually form a scale, like a market.

"Brand shoes, which are cheap and easy to wear, spread quickly, and so far, many mainland people have come to fame."

A strong said, the factory's tail cargo is not enough to sell, the market demand is too prosperous, people not only bought it, but also helped friends, or even wholesale.

Some of the flexible workers or the factories that used to work only for the big factories, seeing the demand so strong, began to produce their own "finished goods", and the Liao ha became famous.

On the day before yesterday, Nandu reporters visited the streets of laoxia, and almost all rental houses were hung with billboards such as "foreign trade" and "ending single".

A strong smile said that the current foreign trade goods are no longer the end of the year, they are all deceptive, and they are all counterfeit products produced by factories or small factories.

In the early days, it was only done along the main road rental housing. Now the streets are full of "foreign trade shoes".

"After several years of development, the scale of counterfeit shoes is really scary. Ma Yun is going to fight against counterfeiting. The government is also fighting against counterfeiting. Some friends have been arrested, but there are still a lot of people doing it."

Ah Qiang said.

"We all know that the shoes we sell are counterfeit brand names, but they still come to buy. Now my shop has a pile of orders every day, and the demand is very strong."

A strong believes that there is market demand, do not do it, others will do.

"Experts scolded us, and the police arrested us, but you have to catch those who know clearly that the fake shoes are still bought, otherwise the fakes will never break."

Fake goods hide in the net.

Before making a fake, Qian Qian and his friends sold counters in some shopping malls to sell counterfeit products.

Zheng Zong, a shoe factory owner on Houjie, said that in the early days, everyone was processing materials, foreign businessmen came to the blueprint, and technicians were also sent from the beginning. Some materials or last ones (shoe last is the matrix of shoes, the molding tool of shoes, and shoe last not only determines the shape and style of shoes, but also determines whether the shoes fit properly, and whether they can play the role of protection feet) all have to be imported from abroad.

After all these years of development, all the chains of Houjie shoes are very mature. Foreign businessmen can only take drawings now, and all links can be completed in Houjie.

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According to convention, foreign orders have to be taken back after the order is finished.

But now Houjie is very strong in manufacturing, and almost all kinds of big shoes can be made.

Zheng's family lived in Hongkong. Once the new international shoes came out, they immediately went back to buy the factories that they gave to Houjie. The workers could easily make the last ones after dismantling the research.

As for the materials needed, there are plenty of them in thick street.

Fang Peiji introduces, the international first line big name C O A C H, Chanel, Hermes and so on, now all use Dongguan shoes material, NIKE, Adidas and so on are thick street shoe material's frequent visitor.

There is not much difference between the shoe and the shoe last.

The workers in the rental workshop are excavated from the big shoe factory, and the mechanical equipment is not bad, so the quality of the imitation is not bad.

The counterfeit shoes produced by Zheng are basically sold to local manufacturers and sold online.

Zheng Zong's factory also orders, some trading companies and larger online stores will also order to Zheng Zong according to customer needs.

Haiying is a shop owner of laoxia. She used to have a stall in shoe city, selling wholesale and counterfeiting famous brand shoes.

Because the recent wind and noise were tight, she closed the stalls and occupied the shops in the rental room.

When reporters visited laoxia village the day before yesterday, although it was almost noon, many of the stalls were still not open. Some just posted the two-dimensional code or website at the gate. Some of the businesses were directly posted on the shop signs, "refuse to retail, please don't try them on". The boss was busy ordering orders in front of the computer, and the staff and couriers were playing around the doorway with a bag full of adhesive tape, ready to be sent to all parts of the country.

On the billboard of "stall" and "foreign trade shoes", there are new huge advertisements on the walls of some old rented buildings: "shop decoration, model photography".

Hai Ying said that most of the bosses now regard stalls as warehouses and install computers in rental rooms for sale, only when they arrive and deliver goods.

On the one hand, because of counterfeiting, on the other hand, it is also the impact of online shopping on the physical store, and the rent is also rising.

Originally a few hundred yuan a month along the street, it is now 3500 yuan.

In the past, the squatter mansion was very prosperous, and many people were now.

Everyone likes online shopping.

"For stalls owners and shoe factories, they also welcome online shopping."

Hai Ying said that a great pressure on clothing and shoes business is inventory. If there is a backlog, it will lose money, so the traditional stores will be under great pressure.

After the online shopping, the photos of the new shoes or clothing are sent to the Internet, and how many orders are entered, how much more goods are made, more money is earned, and the inventory pressure is also small.

Shoe factory is more like this, each model only needs to make a sample for everyone to take pictures, not need to produce every number as before, easy backlog.

Some even do not have to do the model, take the original shoes bought for everyone to take photos, and wait for the order to reproduce.

Another important reason is that online sales of counterfeit products can avoid counterfeiting.

Because goods sold through electronic commerce or social software all over the country, the volume of pactions is scattered and can be sold in different persons' identities, so it is not easy to leave evidence.

Before someone checked in the stalls, paction documents and credit card records were taken as evidence by the police.

Therefore, the stalls that are still in operation are almost no credit cards or bills. After pferring to the Internet, they also use others' accounts or bank cards to pfer accounts.

"Fake Internet access is also marketable."

Hai Ying said that the situation in other industries is similar.

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Qian Qian, a clothing business in Humen, operates the same way.

Every year in fashion season, she goes to Italy to buy the latest fashions.

Qian Qian said that her sales were basically sold through the mainland or through electronic commerce or social software.

"Like some provinces in the mainland, there are no Chanel and Hermes stores, but we have strong demand for famous brand names, and we don't have much money to buy genuine products. The quality of our counterfeit products is not bad, so business is very good now."

Qian Qian said that before Guangdong did not fight against fake products, she and her friends even opened counters in some large shopping malls in Dongguan to sell these counterfeit products, but now they are fighting online.

Dachang took orders from foreign businesses, then subcontracted orders or a certain process to small workshops, and small workshops then excavated skilled workmen from large factories.

Over time, the small workshop of rental housing has become like countless cells that feed nutrients to large factories.

- Li Fei, a factory owner of Liaobu's OEM electronics.

Experts scolded us, and the police arrested us, but you had to catch those who knew how to buy fake shoes, otherwise the fakes would never break.

- A Qiang, the owner of a famous shoe city in Houjie ha ha

In 2015, the Guangdong Provincial Public Security Bureau launched a special campaign to combat 3+2.

Among them, "3" represents three categories of cases involving drugs, evil practices and "robbery and theft". It is the provincial department's regulation: "2" stands for optional action, and local public security organs can choose two kinds of local outstanding public security problems as special targets.

Dongguan public security organs will make counterfeit and shoddy and famous brand products, especially the crime.

Cross regional and cross border crime of counterfeiting and selling fake goods is chosen as a special strike.

According to the bulletin of the Dongguan Municipal Public Security Bureau, as of now, the public security organs have investigated 150 cases of intellectual property infringement, 123 cases of criminal cases, 253 suspects in criminal detention, 175 arrests, 206 people for examination and prosecution, and seized 240 million yuan worth of counterfeit registered trademarks.

The crime of counterfeiting and selling fake goods in Dongguan is mainly concentrated in the production and sale of counterfeit N IK E, A D ID A S, N E WB WB, and so on. Brand counterfeit products such as Chinese, double happiness, Yellow Crane Tower and so on are counterfeited, such as fake PANTENE, rejoice, Head and Shoulders and other brands of daily chemicals, counterfeit, international brands such as counterfeit, stainless steel products, counterfeit millet, apple, Samsung and other brand electronic products.

The criminals who manufacture and sell fake goods have strong anti investigation ability and are hard to enter.

The criminal suspects' awareness of anti investigation has been constantly enhanced, the production, sale and storage are separated, and the quantity of goods stored in the same place is limited. The case is difficult to meet the criminal investigation standard, and can only be administratively dealt with, which will affect the striking effect.

Moreover, a large number of counterfeit products are sold by social networking software such as electronic commerce platform, Q Q, WeChat and so on. Because Internet selling breaks down geographical restrictions, victims may spread all over the country, bringing considerable difficulties to public security organs.

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In the cases of counterfeiting and selling fake goods, they are basically related to rental housing.

Dongguan police said that the number of floating population in Dongguan is large, and the number of rental housing is also large. Some landlords are not fully registered with lessees, and are not supervised. Some tenants have changed but not updated.

Criminals use management loopholes to organize the production of infringing products in the rental housing and sell them to the surrounding shops.

Due to the low rent of rental housing in urban villages, some criminals hire rental houses as warehouses, store fake and shoddy products, and avoid the risk of being investigated and dealt with.

The rental housing is more concealed and difficult to find.

From the analysis of the cases seized this year, the suspect rented the isolated rental housing in the villages of the city, the doors were closed, and the counterfeit goods were produced during the day, which was shipped at night, or during the rest of the day.

The management of rental housing has also attracted the attention of leading leaders in Dongguan.

In December 15th, Xu Jianhua, Secretary of the Dongguan Municipal Committee, investigated the management of rental housing in Dongcheng, and stressed that the management of rental housing is directly related to the construction of safe Dongguan and the happiness of ordinary people.

He asked the management departments to eliminate the blind area of public security monitoring.

Experts say

Fang Peiji, President of Dongguan footwear materials Association: counterfeiting is a product of economic development.

Some friends have made tens of millions of brand promotion, the effect is not ideal, and re do back card production.

Counterfeit goods infringe the intellectual property rights of brand manufacturers, breaking the law.

But as Dongguan Houjie, there is a large number of counterfeit goods, which is a stage product of economic development.

Many friends around also want to have their own brand, hoping to create more benefits through brand, but it is not strong enough now.

Brand R & D and promotion need a long time to accumulate and financial support. Some friends have made tens of millions of brand promotion, the effect is not ideal, and re do back card production.

The shoe industry is a sunrise industry, because China has so many people, walking shoes, sports and sports shoes, the demand is enduring.

At present, the quality of counterfeit products in Houjie is good. The reason why it has existed for so many years is because there is market demand, whether rich or poor, all want to wear cheap and high quality "brand shoes".

However, we must not crack down on remediation.

At the same time, I think that if we fight hard and catch people, we can not fundamentally solve the problem.

Only through the government's support in industry development and brand building can we guide the creation of a good market mechanism and enable enterprises and the whole industry to grow and grow through continuous competition and survival of the fittest.

I believe that counterfeit products will disappear at that time, and the future shoe industry of Houjie will be excellent.

Kang Tianxiong, an associate professor of intellectual property at Southwest University of Political Science and Law, is not against the development of local economy.

From the point of view of the relationship between local economy and the overall economy, it is now a critical time to eliminate counterfeit goods, especially in the Internet environment.

In terms of the nature of law, manufacturing, selling fake goods and facilitating them are all infringing acts expressly stipulated in the Trademark Law of China. They are illegal acts. Besides civil liability and administrative responsibility, they may also be held criminally responsible in cases of serious circumstances.

In terms of immediate interests, counterfeiting can bring benefits to counterfeiters, and even play a role in promoting local employment. However, such gains should not be the reason for local protection.

Local governments should not rely on fakes to achieve economic growth, which is damaging to the overall credibility of the local community.

Over time, people in other places are afraid to do business with fake land.

From the point of view of the relationship between local economy and the overall economy, it is now a critical time to eliminate counterfeit goods, especially in the Internet environment.

Recently, Liu Qiangdong, a big business tycoon, accused the Internet of counterfeit goods, and Ma Yun hired the deputy chief to fight against counterfeiting.

In short, counterfeiting is not inconsistent with local economic development and long-term interests.

Instead, it is conducive to the growth of the local economy and the overall economy. On the basis of this, the national legislators will definitely deny such acts in the legislation and crack down on them.

Local counterfeiting is a legitimate act of exercising executive power. The joint efforts of industry and Commerce bureaus and public security departments to fight against counterfeiting are more effective and effective than those of rights holders.

As far as concrete measures are concerned, on the one hand, we can concentrate our efforts on combating the source of manufacturing; on the other hand, we pay special attention to selling holidays by means of Internet, and we can send special people to search and query regularly on various major electronic business platforms, or to set up an Internet local reporting mechanism.