Shenzhen Winter Clothing Enters The Discount Season Fast Fashion Market Consumption Hot

The winter clothing entered the discount season, the reporter visited the major shopping malls in Shenzhen, found that 80 percent off, 70 percent off, 50 percent off, many clothing discount the intensity is very amazing, some moderately priced clothing brand discount after the discount, because of cheap and beautiful and popular; and the electricity supplier in fact because of the price and the new design, as well as the improvement of the replacement mechanism sales unprecedented hot; more rare is that many high-end brands in Shenzhen put down their bodies to join the discount.

Shenzhen City

Zhang Hongtao, the Secretary General of the association, believes that the biggest change in the garment industry in 2016 is that consumers are getting more and more mature and the crowd is becoming more and more subdivided, and the personalized clothing brands will grow like mushrooms.

Fast fashion market is hot.

Fast fashion brand market consumption is hot. Yitian Holiday Plaza, Tianhong and Maopai have been playing 50 percent off or 70 percent off of the price of 800 yuan ~2000 multivariate winter clothing. Fashionable styles, beautiful costumes and inexpensive positioning attract many consumers.

Reporters in Zara and H&M saw that the whole hall was surging, and the places for queuing up for payment and clothes were crowded. Because of the large flow of people, the clothes on the shelves were turned upside down, and the clothes in the fitting rooms and on the counters were all in disorder.

In the fitting area of Zara shopping mall in Yitian Holiday Plaza, consumers usually take many clothes to wait for fitting. Some customers complain that it is too long to wait for the fitting. Some female customers even try to dress directly because they can't wait too long.

In Zara, a female friend who was shopping with reporters took a grey knitted sweater. She felt very sad: "the quality is so good that it is only 90 yuan.

I am more willing to buy the knitted sweater, which is cheaper than the brand knitted sweater, such as Givenchy, which is four thousand or five thousand yuan. "

In fact, luxury goods still have a large market in Shenzhen.

A high-end brand sales director in Shenzhen admitted in an interview with reporters that although the use value of low-end brands and high-end brands is close, high-end brands not only have good products, good design, good service, but also good brand ideas. The high-end brands run by her have experienced the baptism of time, and have different styles of clothing, which are different from other brands. The sales volume of 2015 still keeps growing.

In analyzing the emergence of fast fashion brands such as Zara and H&M and the growth of high-end clothing brand sales, Zhang Hongtao thinks that the future is a multi brand era. With the advent of the Internet era, more and more products are becoming more and more consumers, and more and more mature consumers are becoming more mature. In pursuit of self value, they will also be rational. Some basic brands will be purchased in Zara and H&M. Zara, H&M and other fast fashion brands may eat the middle brand.

The high-end brands have a large number of fans because of their personality, but it is hard to re appear the big brands like Mass Phil and movie.

The future will be the era of the coexistence of the big cultural brand and the "small and beautiful" brand.

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Preferential promotion of network platform

As the Spring Festival is approaching, major network platforms have launched a series of preferential activities to attract consumers. Vip.com has launched a new year's Fashion Festival and has prepared cash coupons for new members.

In the clothing brand, ESA, rip and silk, Han Dou homes and other online stores are selling hot. Some online shops are full of 99 yuan minus 20 yuan, and 398 yuan to 80 yuan.

In the Tmall flagship store, a price tag of 38 yuan in autumn and winter plus flannel and thickened PU leather pants can be sold for more than 20 thousand items, while the price of 2016-01-11 products sold for over 10 thousand items is more than enough. This kind of sales in the past seems to be a myth sometimes can be achieved in just one or two days, which is the charm of the Internet society.

Some of the flagship stores of Tmall are more openly and openly advertise for customers such as "high-end fabrics, factory direct battalion" and so on.

An electricity supplier expressed a discount price for a fashionable cotton padded jacket in the shop: "589 yuan special price, daily price 389 yuan, discount 168 yuan."

And explain the reason why the price is superior: the factory direct supply reduces the cost of the circulation channel, the network sale reduces the management cost, and the consumers and factories get tangible benefits.

Reporters noted that many high-end brands in Shenzhen dropped their ranks to join the ranks of e-commerce discount.

Many brands of the film group started a discount activity on various brands such as Taobao and Jingdong. The 2 folding activities held by Taobao Juhuasuan and its "voice" attracted many fans. Reporters yesterday visited the platform and found that in the spring of 2016, the first trial tasting was sold over 2000 in just a few days. A new high-end fox fur collar fur leather dress priced at 11980 yuan was 3446 yuan after the sale, attracting 15 customers to buy.

Personalized brand is popular.

Reporters found that now

Changeful, there are some "small and beautiful" brands, and Shenzhen's original designer brand has flourished in the past one or two years.

Reflected in sales, these "small and beautiful" brands are sold through the Internet, and ordering will be relatively small.

According to the insiders, as the crowd is becoming more and more fractionalized, diversified markets pay more attention to personalized service, and consumers will also highlight their individuality in pursuit of self value. All these factors promote the appearance of "small and beautiful" brand.