Wangfujing Pformation Seeks Breakthroughs In Betting Shopping Centres And Outlets

According to the three quarter earnings report of Wangfujing in the first quarter of 2015, the operating income of the first three quarters was 12 billion 954 million yuan, down 4.42% compared with the same period last year, and the operating income of commercial retail format was 12 billion 432 million yuan, down 5.28% from the same period last year.

At present, the pition from 2013 to 2013 is not yet dawning. In 2016, waiting for Wangfujing is the same difficult year.

The Wangfujing fundraising fund of 3 billion yuan is mainly used in two directions, one is the main business of overweight, the other is the construction of O2O full channel.

According to the announcement, the total investment of Wangfujing O2O full channel project is 457 million yuan, and the total fund-raising is 164 million yuan. It is planned that by the end of 2018, the core platform of Wangfujing's O2O full channel will be fully on-line and put into operation.

Earlier, Suning Appliance was renamed Su Ningyun business, announces its determination to change the Internet, and the Wangfujing was changed from "Beijing Wangfujing department store (Group) Limited by Share Ltd" to "Wangfujing group Limited by Share Ltd".

The Wangfujing people told reporters that the pformation of Wangfujing's entire channel has been on the road, including drainage system in the system construction, electricity providers and so on.

Renaming can also reflect the development strategy of the company, rather than going to department stores, but a more comprehensive way to meet the needs of consumers.

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Questions about pformation and other aspects, the reporter called Wangfujing public relations department Zhang Jingsong, he said the topic is more sensitive, temporarily inconvenient answer.

According to the three quarterly report of Wangfujing in 2015, the Wangfujing online shopping center was driven by buyer mode, and it was formed through self purchase, parallel traders, and OLE purchase.

, mobile mall, WeChat micro shop, Tmall flagship store and other multi-channel sales network and service system.

According to the three quarterly report of Wangfujing in 2015, online platform sales increased by 223% over the same period, of which mobile terminal sales accounted for 65%.

However, the reporter noted that in the semi annual report of 2015, Wangfujing said its online revenue in the first half of the year was only 26 million 810 thousand yuan.

In response to this, the reporter called the Wangfujing electricity supplier director Liu Chunji, but the phone did not answer.

Liu Sijun is not optimistic about the pformation of Wangfujing, he told reporters that the Internet needs different teams to do it. "Tian dog" is a person with internet genes, creating more traffic for the store and having a closer relationship with users. This is a lack of physical stores. At present, the Wangfujing team is still the talent of the traditional Wangfujing business.

"Wangfujing is the way of Yintai, and how the mobile terminal will grow will not have much weight."

Liu Sijun believes that from now on, the opportunity is not large, the key is that the mode is not right. In contrast, the dog service is for the solid store. The original shop is just promotion instead of marketing, and does not know the needs of specific consumers.

However, the whole channel of Wangfujing

There is also a process of development, and Wangfujing will gradually merge.

"The pformation of retail is very difficult. The operation capacity under the Wangfujing line has an advantage, but it is not obvious now. Transformation is a test for Wangfujing's team capability and executive ability. If we choose the right team, we may succeed."

Hu Chuncai, general manager of Shanghai Shangyi Consulting Co. Ltd.

In his view, after the first wave of pformation in two years, Wangfujing has now launched the second attempt. In the process, it is constantly trying and making mistakes. As a big business, there is no other way to go, the first wave has not been achieved, the intensity is not enough or the direction is not right, only to continue to increase the pace of investment.