Fast Fashion Market, Hot Consumption, Shenzhen Clothing Usher In Year-End Discount Season

Reporters visited the major shopping malls in Shenzhen, found that 80 percent off, 70 percent off, 50 percent off, the intensity of many clothing discount is very amazing, some of the moderately priced clothing brand discount after the discount, because of cheap and beautiful and popular; and the electricity supplier in fact because of the price and the new design, as well as the improvement of the sales mechanism, the sales are unprecedented hot; more rare is that many high-end brands in Shenzhen put down their bodies to join the discount.

Zhang Hongtao, Secretary General of the city garment industry association, believes that the biggest change in the garment industry in 2016 is that consumers are getting more and more mature and the crowd is becoming more and more subdivided, and the personalized clothing brands will grow like mushrooms.

In Zara, a female friend who was shopping with reporters took a grey knitted sweater. She felt very sad: "the quality is so good that it is only 90 yuan.

And four thousand or five thousand yuan.

I am more willing to buy a knitted sweater than a knitted sweater than a brand sweater.

In fact, luxury goods still have a large market in Shenzhen.

A high-end brand sales director in Shenzhen admitted in an interview with reporters that although the use value of low-end brands and high-end brands is close,

Not only has good products, good design, good service, but also good brand concept, the high-end brand she runs has experienced the baptism of time, and has different styles of clothing, which is different from other brands. The sales volume in 2015 is still growing.

Fast fashion brand market consumption is hot. Yitian Holiday Plaza, Tianhong and Maopai have been playing 50 percent off or 70 percent off of the price of 800 yuan ~2000 multivariate winter clothing. Fashionable styles, beautiful costumes and inexpensive positioning attract many consumers.

Reporters in Zara and H&M saw that the whole hall was surging, and the places for queuing up for payment and clothes were crowded. Because of the large flow of people, the clothes on the shelves were turned upside down, and the clothes in the fitting rooms and on the counters were all in disorder.

In the fitting area of Zara shopping mall in Yitian Holiday Plaza, consumers usually take many clothes to wait for fitting. Some customers complain that it is too long to wait for the fitting. Some female customers even try to dress directly because they can't wait too long.

In analyzing the emergence of fast fashion brands such as Zara and H&M and the growth of high-end clothing brand sales, Zhang Hongtao thinks that the future is a multi brand era. With the advent of the Internet era, more and more products are becoming more and more consumers, and more and more mature consumers are becoming more mature. In pursuit of self value, they will also be rational. Some basic brands will be purchased in Zara and H&M. Zara, H&M and other fast fashion brands may eat the middle brand.

The high-end brands have a large number of fans because of their personality, but it is hard to re appear the big brands like Mass Phil and movie.

The future will be the era of the coexistence of the big cultural brand and the "small and beautiful" brand.