Burberry Will Broadcast The Fashion Show With Apple TV Or The First One.

British classic luxury brand Burberry has been paying attention to the development of digital field. According to the latest news, Burberry announced recently that it will launch a app in Apple TV, and will broadcast 2016 series of men's clothing show in autumn and winter.

In September last year, Burberry became the first brand to enter Apple's streaming music service Apple Music, and it will become the first fashion category to broadcast live fashion show on Apple TV platform.

Burberry's 2016 autumn winter series will be held at 8 a.m. Eastern time / 1 p.m. Greenwich standard time in Kensington Gardens.

During this period, musician Benjamin Clementine will perform on the fashion show.

Before setting up a channel on Apple Music, Burberry has gone through several "first" projects on the digital road: in April last year, it started with Twitter to watch live Periscope APP, and became the first luxury brand to sell products on Twitter.

In the Chinese market, the brand is also the first luxury brand to open business in Tmall.

Last September,

For the first time, after the first reading of the photo, we will share the photos with Snapchat and broadcast our new spring and summer conference.

This move has enabled Burberry's conference to cover more than one hundred million of Snapchat's active users, and after the end of the broadcast, all the news on the conference will disappear in 24 hours.

In October, Burberry once again joined hands to burn photos to share the application Snapchat to release the brand publicity, but mainly recorded the production process of the 2016 Spring advertising blockbusters and videos.

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In addition to the live broadcast, Burberry's app on Apple TV will provide users with a series of brand videos, including the concert of British artists, including Lilla Vargen, Jacob & Goliath and Shannon Wardrop, the video of the fashion show and the makeup course taught by the personal makeup consultant of the cosmetic art consultant.

This tutorial will teach you how to create stylish smoky makeup from depicting outline shapes.

In order to attract more young people

Burberry launched its music channel last year with Apple, becoming the first luxury brand to appear on Apple Music.

Christopher Bailey, chief executive of Burberry, has always included music as part of the core message of the dissemination of the brand.

But Burberry did not profit from this music channel. The brand thought it was just a marketing tool.

Burberry has always been very keen on working with all kinds of well-known technology companies, whether it's the latest social media or technology products.

And now Christopher Bailey, the group's chief executive, is also a well-known technology fan in the industry, so there may be more technology elements coming to Burberry in the future. We will wait and see.