Xia Guoxin, Chairman Of The Company, Talks About The Clothing Business.

The future potential of China's garment industry is huge because consumption is still upgrading and personalized demand has not yet been met.

But now the contradiction is a large number of inventory, listed companies statistical inventory data show that enough Chinese consumers to use for 3 years.

But there are also a large number of customers who say they can't buy clothes.

On the one hand, a large number of stocks, on the one hand, a large number of

Not being satisfied, this is the future space.

The brand has not yet been subdivided enough, and the potential of customers has not been fully explored.

First,

Only 3 months.

From listing to delisting is only 3 months short, a total of four seasons, product life cycle is short, always in a hurry to catch up, finish a batch of things to do second batches of things.

At present, our spring and summer conference and order will be over in 2016, and we are doing things in autumn and winter in 2016.

Sometimes I see a dress in the company, and I can't tell whether it's a second-hand or a new product. I think it's a second-hand product, but it's not yet on sale.

Making clothes is always catching up with time.

Second,

The number is very large.

(SKU=Stock Keeping Unit stock unit, a SKU in textile usually says: specification, color, style.

Nearly 2000 SKU a year, one out of every two designs, equivalent to 4000 SKU a year.

A single brand is so much SKU.

Therefore, the industry will often say that there is no way to store more stocks.

Third, popular changes are fast.

The best thing to sell this year is probably the hardest next year to sell. It sells well this year, but it may be unsalable next year.

This year, the 2000 SKU will be knocked down next year, and no one will be the same as the 2000 one this year.

The clothing industry is easy to listen to, but it adds up to three characteristics of the 3 month life cycle, a large number of SKU and fast changing popularity. It will find that it is racing against time and can not relax for a moment.

The fashion industry is a popular saying: the industry is only 3 months away from bankruptcy.

If a season is not ready, it is likely to go bankrupt.

If you don't sell well in a season, you may change your location.

In the future, there will be more differences in the electricity supplier between the clothing industry. The store is definitely not waiting for death. The fish that will run fast will survive. The store will attract the guests to come back, and we will benefit from opening the shop in the traditional shopping mall.

So we must embrace the Internet actively, but don't be intimidated by the Internet.