Men'S Clothing Store Marketing Should Pay Attention To Display And Dress Matching.

As a display designer of window display, how can we quickly catch the eye of consumers, guide consumers accurately, convey brand culture, convey brand dress culture, guide collocation, and promote storefront sales, as the most important skill of clothing display is clothing collocation.

How can we achieve rapid matching? Accurately convey the brand culture, convey the latest push this season.

First of all, we need to understand brand positioning, understand the design concept of this quarter, understand the characteristics of brand audiences, choose the most representative clothing matching according to brand positioning, design concept and audience characteristics, convey dignified, rigorous, elegant, elegant and noble, or sexy and casual. There are obvious differences between popular brands and luxury brands because of their brand styles.

As the global luxury brand LV (LV), no matter LV or the family's descendants, and even every LV employee must first understand the brand history, spirit and culture of LV (LV), as the most direct way to express the brand culture is the way to disseminated through dress matching and window display.

A deep understanding of the essence of the service brand is the foundation for a high-end display staff to achieve efficient and high-speed work.

The window is exquisite, concise, steady and lively, adorning the small area of rose red, and reveals the gorgeous sexy of the female in the steady. The accessories only focus on the theme, accessories and clothing. The two models are similar in style, but the difference in the cloth, the color and the posture of the model makes the whole picture have details, which conveys the richness and unity of the brand clothing.

After identifying the brand culture to be conveyed, choosing the right clothes, identifying the main colors, and trying to achieve the unity of the whole picture is a matter of course.

Color is another "shortcut" to achieve rapid collocation, and the main tone of the theme of display design is determined by chopping the mess, and the others comply with the principle of color matching.

Italy palace fashion brand GUCCI is famous for its high quality, luxury and sexy. It is sexy, boastful and with a touch of rock and roll.

The heavy metal rock breeze is coming, but elegant and sexy. The whole window displays rosy red, rosy red and gold collocation, strong visual impact, and directly expresses the fashion attitude of the brand.

Clothing color and background echo, directly to the theme, model clothing at the same time rock and sexy two styles, a partial sexy, a partial rock, showing the city alternative theme.

Not only to convey brand culture, but also to provide consumers with guidance, which is the needs of consumers, but also the needs of brands.

The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories for clothing: glasses, watches,

Hat, shoes, bags...

And even other clothing that leads to consumption.

The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.

Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series.

But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect.

Consumers can copy directly according to the collocation of models, thus drawing closer to them.

The distance promotes consumption directly.

How to respond to the theme of brand promotion this season? How to accurately display the selling points and design concepts of products in a short time? All of these problems can be solved by quick solutions. Because of this, fast presentation is regarded as one of the essential capabilities of "high-end display".

One of the solutions to the above problem is to make the model clothing match with the background posters clothing, which will cause visual impact and enhance the style of the main push clothing. However, it can be changed slightly in detail to break the inflexibility of the complete unification. Abrupt change has increased the interest point of consumers, highlighted the diversity of brand styles and richness.