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    The Traffic Is Large, And The Stores Do Not Necessarily Make Money.

    2016/1/14 22:14:00 24

    Passenger VolumeShop OpeningMarketing Strategy

    The Spring Festival is coming, and the exciting holiday is coming. But for the physical retailers, it is not ready for rest. Holidays and year-end awards may mean a wave of passenger climax.

    But with the increase of passenger traffic, will the store be able to make a big profit? That's not necessarily. If you don't grasp the opportunity, you will see that the flow rate is two times that of the usual figure, and the turnover rate is lower than usual.

    The common situation is: a shopping guide has been busy for a whole day, his throat is hoarse, and the water is not allowed to drink. As a result, the turnover of passenger flow peak is less than usual in a day.

    Why don't you give me a few bills?

    Why? Because customers can't live without hold. Customers are like quicksand in their hands.

    There are many people, and you don't know which one to greet. The customer is gone. The list is gone. The clerk can not get much commission. The store missed the opportunity to sprint.

    Now that you have been panting and armed, you will be given a few gifts to get through the two pulse of governor Ren, and hold will be able to sell a large number of passenger sales opportunities.

    ROUND1 form joint defense, cover break

    peacetime

    Window shopping

    It is likely that they are all one to one service, many shop assistants, and few customers. When holidays come, with a discount and a sound of guns, the flow of passengers will become more and more expensive. The price will be asked to arrange the fitting. New customers will need to be greeted in the shop. The N will be difficult to fight against.

    So what should we do?

    Shop assistants need to form cooperation and help each other, and they need to allocate staff reasonably. Superman says that the stronger the ability, the greater the responsibility.

    Therefore, the competent salesperson should take into account more customers, while the weaker salesperson is responsible for actively promoting the turnover of existing customers and concentrating on some customers who are interested in the swing stage.

      

    ROUND2 don't let everyone down.

    customer

    If you are an empress, Emperor harem three thousand, did not favour you, think of the feeling of not being concerned, lonely, empty and cold.

    During the peak holiday season, customers kept coming in, thinking that they must sell more today and then go to the top of their lives to become CEO.

    But a limited number of customers, many customers came in did not notice that customers may feel the feeling of not being valued and loved, and then walked away.

    It's still the saying that if you want hold to live in the audience, you have to pay attention to the whole audience. No matter whether you are receiving a customer or not, you must welcome new customers.

    Remember those Kentucky Kentucky days? As long as someone enters the shop, they float around in four directions.

    This has three effects: one is to make the scene lively, the two is to let customers in the new store feel the concern, three is to imply the customers in the store, we are very popular here.

     

    ROUND3

    Herd Effect

    Follow the crowd mentality and shorten the thinking time.

    If you stand on the side of the road and look up to the sky at 45 degrees, you will soon be joined by more and more people.

    At this time, the voice is very important. So what should you shout? You can shout:

    This beauty, please pay this way.

    Ann, please help me to see if this feather is still available.

    Do not belittle these words, just shout out, let the customers hear, will have great destructive power, it will tell the customer like magic spell: she buys me also to buy; so many people buy, buy, buy, I have to buy; pick quickly, no longer buy no goods!

    So the customer really bought it.


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