It Is A Consensus That Business In Guilin Road Business Circle Is Hard To Do Today.

For the Guilin Road business circle, it is not uncommon for businesses like haha to manage poorly and live on rents.

Similarly, the business concept is conservative, and the merchants who want to draw on the influence of the business circle to bring tourists and will not change are numerous.

Under the situation of high rent and the impact of the Internet, how many fortune making dreams can Guilin Road business circle bear? Who will be the next down? Where is the "money road"?

Ding Zhaoyong, an associate professor at the school of economics, Jilin University, believes that, like traditional business circles in major cities in China, Guilin Road business circle is short of advancing with the times and upgrading its formats, coupled with the expansion of congenital deficiency. After encountering the impact of superimposed factors, the ability of wealth derivation is insufficient, and the traditional business model needs to be solved.

"In the era when the Internet has not yet risen and the information is highly asymmetric, rely on it.

Guilin Road businessmen are quite bossy, and what are they selling?

But now the market has changed, so it's not at all. "

Ding Zhaoyong said that the rental pressure rose, the traditional investment mode has a lot of problems, and the homogenization competition of businesses is serious.

While the market is being throttled by the Internet, real businesses are fighting hard. "This is not a good sign for a business community that relies on the consumption of fashionable young people.

This kind of consumer group has the characteristic that when purchasing goods, they do not seek homogeneity, pursue fashion personality, and get quality and cheap. Most people are interested in home shopping because of their passion for mobile Internet. This is a problem that Guilin Road businessmen can not evade.

Public information shows that Guilin Road has a total length of 1350 meters, and has been gathering more and more merchants since the 80s of last century.

At the beginning of its development, it took the young route, and the characteristic service industry accounted for 85% of the total service sector.

"In recent years, businessmen say that they can't earn money and profits fall, and complain about the declining ability to absorb gold in business circles."

Ding Zhaoyong believes that compared with Hongqi Street and Chongqing Road, Guilin Road business circle has many small and medium sized shopping malls and shops, and there are many shops with distinctive features. In fact, the chain of industry is not firm, and the characteristics are not very distinctive. These are the stumbling blocks for the development of Guilin Road business circle. Two

How to make Guilin Road business circle glow for a long time? Ding Zhaoyong mentioned the 2 mode of business circle.

"What businesses sell, do not worry about selling is called the 1 mode, what customers want, what I sell, and sells at a premium premium mode of 2."

In his analysis, he pointed out that in order to achieve such an upgrade, it is necessary to make articles on business thinking, service value and characteristic specialty.

In fact, Ding Zhaoyong's business circle 2 business model coincides with the planning of government departments.

In the relevant planning outline of Chaoyang District, Changchun, there is a description of the content of the optimized built-up area. Guilin Road business district focuses on developing and pforming the "six horizontal six vertical" street with Comrade Street as the center line, with young people as the main consumer group, focusing on fashion, avant-garde, personality and brand as the main elements.

Special restaurants, education and training, cultural entertainment, the introduction of famous brand shops to create Changchun fashion entertainment district.

These may be the only way for Guilin Road business circle to develop in the future.

Ding Zhaoyong said, in particular, first to change

In the future, we must operate the special products, and we should have different restrictions on the online products. In addition, we should not wait for the same kind of products when we invests in business. We should not hesitate to learn to take the initiative. There are lots of small businesses in Guilin Road business district. The development potential is huge. The community's consumption will be included in the daily marketing. Businessmen will gain unexpected gains. Then look at the service value. We must have a strategic look in doing business. We must not regard short-term profits as the only appeal. Then small businesses should also make brands, restructure the value system, provide consumers with the perfect shopping experience, and provide high-quality services to support them.

Finally, it is necessary to make an essay on the specialty of specialty formats. The disorderly format extends the lack of business circle characteristics, clears up the business context and adds professional color to help customers.

"Guilin Road business circle 2 business mode needs to speed up, after upgrading, the way of profit will be diversified, income will continue, business and business income increase, thus offset the rising pressure of property rents, this is the future direction."

Ding Zhaoyong said.