Social Competition Is Inevitable.

In the December 2015 mobile APP list released by the think-tank, TOP500 ranked ninety-sixth in beauty, the number of active users in December was 14 million 800 thousand, mogujie.com ranked 109th behind the list, and the number of active users in December was 13 million 451 thousand.

Meanwhile, the number of active users in Taobao ranked fifth in December was 10 times more than that of mogujie.com, and the number of Jingdong was 3 times that of the forty-ninth.

It can be seen from the data that in the field of e-commerce, for mogujie.com and beauty, compared to Taobao and Jingdong, even after the merger, I am afraid it is hard to keep a close eye on it.

June emphasized that mogujie.com is based on the ecosystem thinking. The key to its socialized electricity supplier is two synergy engines, one is Social Media and the other is fashion business.

A large number of fashion professionals are active in mogujie.com and beautiful two platforms based on excellent content.

Wang Xiaoxing, an analyst with Analysys International, believes that the merger of mogujie.com and beauty is also rushing to the public market.

"The business mode of social business is playing a rotten business model in the entire electricity supplier field. The business tycoons have sub channels to do these things, and in addition, there are a lot of imitators in this business model."

Wang Xiaoxing said.

Mogujie.com official told reporters that "fusion group" has been established, June and Xu Yirong will be the head of the fusion group, mogujie.com co founder Yue Xu will be the executive team leader.

One of the important issues that need to be solved in the merging period is how to restructure and integrate business on the basis of different user groups' attributes and users' needs.

"In the future, the exploration of new companies in innovative business will include: fashion content and information needs of new mainstream female users, fashion consumer demand, social needs, Internet consumer financial needs, and mining to create fashion.

Opinion leaders and in-depth exploration of overseas markets. "

The person in charge said.

In fact,

The competition pressure in the field should not be underestimated.

Take Taobao, in 2015, vigorously pform to support the red economy.

Alibaba group CEO Zhang Yong also mentioned at the second Internet Conference that the outbreak and generation of the net red clan is the embodiment of the whole new economic force.

In Wang Xiaoxing's view,

The core is selling, and mogujie.com and mogujie.com are two small businesses with the same magnitude. "No matter how they toss, no matter how socializing or marketing they are, there are already Alibaba and Jingdong in China. There is no way to make big opportunities."

"Women's clothing is a large enough category, there is enough large market, young women have fully developed the habit of shopping online through e-commerce. For female clothing category, Social+ business is a more effective and better way of shopping guide.

In this way, more and more female consumers will buy clothes and costumes on this platform.

Therefore, we believe that there will be a market scale of billions of billions of dollars in the future.

If the future needs to be derived from several major needs of the crowd, the potential market will be further expanded.

Zhang Haiyan said.