Offshore Outsourcing Can Go To This Day Mainly Because Amazon Itself Is A Technology Company.

In the first quarter of 2015, Amazon released the financial data of Amazon Web Services (AWS) for the first time.

Over the next year, Amazon's market value rose 143 billion US dollars, doubling.

AWS: This is a business on Internet infrastructure.

Its customers do not have to build their own computer rooms. They only spend money to build websites, store data and run complex calculations with Amazon's global computing resources.

Since the late 1990s, Amazon founder Bezos has consistently claimed that Amazon is a technology company rather than a retailer.

To this day, this is indeed the case.

What sells well, and where people like to buy most, these user data for choosing online products are all resources for Amazon.

Whether overseas direct purchase or overseas purchase, the important basis for selecting products is data mining for Chinese consumers browsing and searching in the US Amazon.

From the first batch of 80 thousand kinds of commodities that were first launched a year ago to the 2 million, 4 million, 7 million and 9 million commodities that were gradually increased to the beginning of 2015, and from the beginning of 8 month in January, the "flash purchase" goods shipped from the bonded warehouse in China were selected.

Zhang Saying, vice president of Amazon China, told reporters that the entire procurement process has been simplified to only one step because of the cooperative relationship between the supplier and the Amazon local team: the supplier has chosen a contract with the US Amazon to "sell goods outside the United States", and goods can be directly launched on the "offshore purchase".

And the price of goods does not need to be artificially altered. Amazon itself has an algorithm of pricing, which simply means that the robot constantly grabs the price of the same commodity at its competitors, and if Amazon's price is not the lowest, it automatically adjusts to the lowest level.

Other competitors need to start from the beginning of cross-border logistics, for Amazon, is also part of the global unified network.

Over the past ten years, Amazon has built the logistics network next to North America in China.

In the warehouse called Amazon's "operations center", the computer directly calculated the best route for workers to pick up the goods and sent them to the workers' scanning rifle.

The numbers of these warehouses are managed to calculate how many casual workers they need to hire every month and how many hours they need to work overtime every week.

Now orders from Chinese users can be processed within one hour, sent from the US warehouse and sent to regular flights to China every day.

After China's customs clearance, it was taken over by Amazon China's distribution system.

Served daily

The purchase orders will be processed within 24 hours. In fact, it will not take too long. Once the sorting is done again, these foreign goods will be sent to the trucks that are sent to the consumers.

Relying on Amazon's technology, and relying on its low price discount in the leading position such as virtue day, Amazon China is hard not to get a bit of success.

On the day of "double 11" on the theme of globalization, thirty million Chinese consumers bought imported goods at Tmall, and Tmall international general manager Liu Peng once said that according to the overall turnover trend of 20 hours before November 11th, Tmall International's total import turnover of 11 double this year will reach the sum of other cross-border import e-commerce platforms in the whole year.

In the Apple App Store App Store, the small red book and ocean wharf climbed to the first place in the shopping category during the "black Friday". Amazon has been hovering around twenty or thirty, but it has only reached 14 during the "black Friday" period.

As can not be disclosed in 2015

Like sales figures, Niu Yinghua did not tell us anything about the expected number of overseas purchases and sales in 2016, but simply said, "I can only say that this is a rather radical goal."

In the first 10 months of 2015, the total volume of cross-border sales of Chinese consumers on Amazon has been equivalent to the sum of the previous 20 years.

The total volume of users in Amazon China has increased by more than 10 times over the whole year, while the sales of "overseas direct mining" purchased locally have increased by 150%.

Two months ago, "black Friday", sold by Amazon China.

It is 9 times the "double 11" period.

At the recent conference on Hai Tao trend report, several spokesmen of Amazon China appeared to be quite satisfied with the result.

But compared to the bustling China Sea market, Amazon China is still not a big business.

For Amazon, the market to be faced in 2016 will be more complicated.