GOOGLE Smart Shoes: Talking Shoes.

GOOGLE smart shoes are co operated by Google and Creative Design Institute YesYesNo and Studio 5050.

Sensors placed in various parts of the shoe can collect motion information of the shoe and make a playful speech review.

At the same time, you can connect with mobile apps, bind your users' Google+ home pages, and update your Google+ personal pages in real time by shoes, so that your friends can always know your state of motion.

Built in accelerometer and gyroscope.

Loudspeaker and Bluetooth chips can collect motion information and issue smart voice reviews, but a Google spokesman said they had no intention of entering the footwear market, but also plans to open up the technology of intelligent shoes and DIY if they want.

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In the 2015 luxury consumption, men's articles had shrunk dramatically.

Among them, the overall sales of men's clothing decreased by 12%, ranking the first drop, followed by the watch category.

While women's clothing grew by 10%, jewelry and cosmetics increased by 7% and 5% respectively.

In order to overcome the impact of economic downturn and stimulate consumer enthusiasm for domestic consumers, luxury brands began to seek change.

Narrowing the price difference in different regions is a bright direction for the future development of luxury brands.

Although in order to maintain the brand image, luxury goods are often reluctant to appear in stores.

But in the first half of this year, led by Chanel, the price of luxury brands was prelude. The number of classic products was cut by 20%. After that, GUCCI began to promote sales in the country stores, and more than 2/3 of its products fell by more than 50%.

Such marketing behavior is too intense for some "conservative" luxury goods industry.

But the result of the price reduction of these two brands is that the effect is obvious: there is a long queue at the entrance of the shop, and customers rush to buy their favorite products in the store.

This is a rare scene in the luxury store that is always cool. The sale of goods on shelves is gone.

Prada, a strong Chinese player, released a rescue strategy after its performance in the third quarter of 2015 (up to October 31, 2015) is still declining. In addition to reviewing its development and further reducing its costs, it will also implement global coordinated pricing and raise the price of the European region.

The company gave the specific goal of narrowing the gap between 35% of the current European and China prices to 10%~15%, thereby keeping Chinese customers in local consumption.

In addition, in order to guide the return of consumption, relevant departments in China have also issued some policies.

For example, since June 1, 2015, tariffs on 50% categories of most high-end products, including clothing, shoes and cosmetics, have fallen by 50%.

In December, the Ministry of finance again announced that it would moderately expand the scope of tax reduction for daily consumer goods in 2016, and temporarily reduce import tariffs on goods such as luggage, clothing, scarves, blankets, vacuum thermos cups, sunglasses and other commodities with relatively high import tariff rates and relatively large import demand.

How much can tariff concessions finally bring to luxury goods?

According to the relevant employees, as one of the taxes and fees, tariffs only account for about 10% of the final retail price of luxury goods.

If the first step is to reduce tariffs by 50%, the price of the corresponding products in China will be reduced by 5%~8%.

"The honeymoon period of international luxury brands in China has passed."

An insider who once served as the sales director of the world-famous watch brand said.

Two years ago, she moved to a luxury electric business website.

In her view, the past ten years of Chinese luxury goods have gone for ever, "now the market is unlikely to meet customers who have not paid for the difference between the mechanical watches and the quartz watches."

But she also said that the price adjustment and other behaviors at least indicate that luxury brands are in action. Most luxury consumers are still price oriented. Once domestic and foreign prices shrink to a certain extent, they will stimulate some consumption, just like the panic buying fever in 2015, but the final reduction is still doubtful.