Is The Luxury Shoe Brand Industry Turning Cold?

Footwear industry trends are negative, but the situation is not as bad as imagined.

Recently, luxury

Brand Aquazzura announced the opening of its first store in Hongkong. Is it right? Hongkong market is not very clear? There are luxury shoes.

Is the industry not turning cold? At the end of last year, Kai Yun group did not sell its shoes brand Sergio Rossi and Jimmy Choo co-founder Tamara Mellon's personal name brand, also declared bankruptcy protection, is it not bad?

In addition, Jimmy Choo's first half of 2015 showed a total revenue of 159 million pounds, an increase of 5.5% from 150 million a year ago, an increase of 6.5% at fixed exchange rates, and 12.2% in 2014 fiscal year.

In the first half of this year, the growth of 3.3% in the same store was significantly lower than the 5.7% in the 2014 fiscal year.

 

Nonetheless, the Jimmy Choo brand remained strong in the Asian market in the first half of the year. In addition to Japan, organic growth in the Asian region continued to be strong and revenue increased by 34.5%. Japan benefited from a surge in Chinese tourists and a 20.5% increase in revenue.

Jimmy Choo CEO Pierre Denis said in the earnings report that the group was satisfied with its performance in the first half of the year as the industry growth slowed down to a low single digit.

In addition, Jimmy Choo opened 3 new stores in Chengdu, Guangzhou and Hongkong in the first half of the first half of the year, and opened its first store in Columbia in the first half of the year.

 

Finally, there is a Tamara Mellon personal naming brand that declared bankruptcy protection at the end of last year. This is indeed a very bad news. It is a great blow to the luxury shoe industry. But recently, people have announced that they have found a new partner, private equity fund, New Enterprise Associates, which is full of blood and resurrection.

Tamara Mellon said, "this decision has made the pition of our business mode to direct sales to customers through online platforms and planned stores.

We look forward to achieving this way to revitalization of enterprises, which shortens the design and production cycle, and further strengthens our mission of creating current fashion products for our customers.

The new New Enterprise Associates will get 31.1% of the Tamara Mellon brand.

Although last year

Shoes are not sold well, and earnings data are not so satisfactory or even bankrupt, but in general, the situation is not so bad.

There are selling and buying, and bankruptcy, but immediately found a new partner, but also full of blood resurrection rhythm.

It shows that this shoe is not turning cold.