Shoes And Clothing Industry Has New Trends.

The popularity of mobile Internet has gradually changed people's consumption behavior, demand and preferences. In recent years, the emergence of many new brands is the best response to the forefront of the development of the retail industry. How do these emerging groups achieve innovation landing and how to quickly achieve the future development path?

　　 Buyer's shop To avoid "1000 stores side"

In recent years, the competition of retail terminals in China is becoming more and more serious. Due to the high brand repetition rate, poor renting capacity and the declining ability to gather crowd flow, the department stores are losing the public's attention. The new collection of stores in China has begun to gradually enter the public view, and has become a favored investment destination for shopping centers.

The sports brand is transferred from the exclusive store to the collection store. Not only the business area of each brand is reduced, but also the rent is saved, and the sports atmosphere that is built together can enhance the ability of collecting customers, so that they can have a place in the shopping center. This may become an important trend of sports brand retail terminal.

The store is not only important for shopping centers, but also for some fashionable brands, especially those who are newly entering the market. Because the emergence of the store saves the complicated work of individual brands in registration, logistics, store design, and so on, saving the time and cost of products entering the market. For example, Hongkong has a wide variety of fashion brands and a high degree of internationalization of its designers. However, the Hongkong fashion brand featuring "small and fine" is difficult to compete with European and American brands in the high-end market in the mainland. It is a shortcut to enter the mainland market in the form of congregation stores. Many brands choose to cooperate with each other, effectively sharing the flow of people, sharing professional brand channels, sharing the operation information of new markets, and enhancing their ability to collect customers.

Coincidentally, sports brands that have been gradually weakening in recent years have begun to brand collections as a magic weapon to break through the plight. In view of the depressed performance of a single sports brand, the major shopping centers have attracted more young customers for higher profits, and decided to give way to the position of sports brand to fast fashion, light luxury and tide card.

　　 Mother and infant Online retailers The Red Sea is alive again.

With the 80- 90's entering the marriage and childbearing period, it also brings fourth baby boomers, plus the full liberalization of the second child policy. According to the white paper published in 2015 on the China maternal and child market development (hereinafter referred to as the white paper) released by ARI, with the continuous growth of the penetration rate of mother and infant online shopping, the scale of the online market for maternal and infant products reached 360 billion 600 million yuan in 2015.

Such a bustling market is actually a surge of undercurrents. It has gone through many battles. From 2000, the online shopping platform of the B2C online shopping mall opened up the road of e-commerce, and now the BAT bigwigs entered the high-profile market. The mother and baby business has gone through 2000-2009 years of rapid development and 2010-2015 years of Yellow Gold outbreak. In particular, the maternal and child business in 2015 was crazy and bloody. At the beginning of the year, the concept of maternal and child business was hot. After the financing, the frantic burning of money, the price war intensified, and then entering the capital warm winter period, the enterprises with unclear patterns were slightly "tired" and gradually eliminated, such as the only excellent products. Finally, at the end of the year, investors are aware that the mother and baby business will replay the wave of group buying and O2O shuffling. Only a small number of maternal and child electronic business platforms may win. So the mother and baby business gradually returned to reason, and no longer wanted to run a marathon at the speed of 100 meters.

Fortunately, people benefit from the demographic bonus of consumption upgrading and the rise of the middle class. People are gradually pursuing a quality life, thus triggering a new wave of mother child overseas purchase, and the mother infant online platform industrial chain formed by the mother and infant brand, maternal and child community, pregnancy and infant Tools Platform, payment logistics support, early childhood education center, health care and so on. The mother and infant electric providers find another vitality in the tragic Red Sea, but now the competition between mothers and babies is the comprehensive contest of money, people and time.

　　 A lot of quality Emerging brand Gradually enter the public view.

Although electricity sales have been rising in recent years, the Internet business platform to achieve profitability is rare. This is because the electricity supplier enterprises mainly rely on price war to seize the market, and even to expand the scale to become a lot of brand enterprises to clean up the "sewers" of inventory commodities.

But the "prisoner's dilemma" between this scale and profitability makes the business platform still ahead. In addition, the high cost of online marketing is making the cost convergence on line and online, and the advantage of online cost advantage is gradually away.

Therefore, it is not difficult to find such a phenomenon: after 2012, Internet companies continue to show their thirst for offline channels, and most Internet companies take the initiative to hand in traditional channels, trying to pull entity retailers into the camp.

Such changes mean that the Internet is slowly coming down from the shrine. The value of physical retail channels is being excavated by them. An online and offline O2O mode is being implemented by more and more enterprises.