Gucci The First Image Shop In Southwest China Is Not Very Good.

The reporter came to Renhe Spring Gucci store, and saw that the Gucci shop was surrounded by the "green" scaffold.

In fact, over the past few years, luxury goods have been hit hard in the mainland and Hongkong markets, and the brand stores that have been blindly expanding have chosen to shut down because of the sharp decline in purchasing power, or have slowed down their shop plans.

Gucci China related personage pointed out to the reporter's mail reply that "closing shop is for the market layout adjustment."

Continuous optimization of market layout has always been a regular item in Gucci retail business.

These projects cover the opening, modification, relocation, termination and adjustment of the retail market.

Gucci opened this store in Renhe Spring Department Store in 2011, which is also the first image shop of Gucci in Southwest China.

As early as 2006, Gucci led a group to Chengdu to investigate, and finally Renhe Spring Department store. At that time, because the department store could not provide hundreds of square meters of exclusive store location, the two sides could not reach a cooperation intention. But in those days, Renhe Spring promised to Gucci high level that the store would be expanded, and the best area in the store would be left to Gucci.

Five years ago, in January 12, 2011, the Gucci store was officially unveiled. It is the first image shop in Southwest China. The two floor business area is 800 square meters, covering the full range of products of Gucci season.

And the decoration style, also adopted the Gucci design twill LOGO, became an unparalleled fashion landmark in Chengdu.

Renhe Spring related staff told reporters that Gucci store had been removed in January 10th this year, the brand no longer set up counters in Renhe Spring.

It is reported that the original Gucci store will be rented by brand MaxMara.

At noon on January 19th, a staff member who worked in Renhe Spring Gucci store told reporters that "Renhe Spring store closed because the contract expired. At that time, the 5 year contract was signed. At present, there are still too many shops in Chengdu and the United States and the United States. The relevant after-sale work of customers will also be pferred to these two stores."

As early as last year, there were rumors that Gucci will start to reduce stores, which has nothing to do with its successive quarterly earnings slump.

In the three quarter of September 30, 2015, the Gucci revenue of the parent company was 924 million euros, accounting for 31.9% of the group's total revenue, an increase of 8.6% over the same period last year. However, excluding currency interest rates and other factors, the growth rate was -0.4%.

Among them, Asia Pacific revenue fell 17%.

Sales in mainland China are still weak, Hongkong and Macao.

The situation is serious.

In fact, the decline in Gucci performance began in 2013, but the discount sales in the summer of 2015 made its performance slightly better. In the two quarter of 2015, Gucci carried out a two month low season discount activity before the new creative director took office.

The large-scale sales promotion was reflected in the Gucci's two quarter earnings. Gucci's revenue in the two quarter increased by 19.9% over the same period. For this reason, Gucci's parent company, Kai Yun group, also openly acknowledged the benefits of discount activities for growth.

However, the industry is not optimistic about the sustainability of this strategy because of the discounted growth in performance. Last year, the responsible person of Gucci China also admitted in the media interview that the previous season discount is also a preparation for the listing of the new design works.

And in June 2015, Kai Yun group also lost its subsidiary.

Resale to Italy investment organization Inverstindustrial (Sergio Ross is the sole shoe brand of Kai Yun group).

Previously, the luxury industry insiders pointed out that "Gucci's performance decline in recent years, in addition to the aging of the style, not much innovation, the price gap in the domestic market has become a more important factor.

Gucci at least 20% to 30% difference at home and abroad, the domestic price is too high, so that a lot of consumption abroad.

At Gucci outlets in New York, many Chinese are buying Gucci products.

The Chinese have a certain purchasing power, but they may turn overseas. "