Talk About The Development Trend Of 2016 Outdoor Industry

2015 the outdoor industry is mixed and businesses are constantly looking for breakthroughs.

Taking stock of the big events of 2015, let's take a look at what new changes will take place in the 2016 outdoor industry.

For the development trend of the 2016 outdoor industry, the industry has made several predictions: the demand for consumers is more and more clear, and the brand gradually develops to small and beautiful.

Family outdoor, ski market and extreme sports will usher in a new development. Outdoor + will also inject new vitality into the industry.

Industry trends

1., consumption tends to be rational, and products should be "professional enough".

Now consumers are becoming more and more clear about their needs, and their products are more rational. Therefore, the higher the demand for brands, the higher the expectations for goods and brands.

Mr. Li Xiang, general manager of Oneway, believes that under such circumstances, those enterprises that were not strong in internal strength, invested in mass advertising and low cost performance were eliminated.

For consumers, low prices are not enough to attract them, so long as they can satisfy their needs and feel that their products are good enough and professional enough, consumers will definitely be willing to buy them.

Therefore, for enterprises, how to strengthen their own positioning, the best quality of goods, to achieve the ultimate is the most important.

2. outdoor capital market is hot.

In the second half of 2015, Bao Mei outdoor new three board listing, Sanfo outdoor listing, Blizzard outdoor application for new three board listing, outdoor capital market hot.

"Outdoor capital, which they seek is no longer a simple product manufacturer, but more of the service industry, including the retail industry, as well as those related to the outdoor industry.

Two topics are very hot now, one is culture and the other is sports and sports.

So there are bound to be more companies going on the market, not just in manufacturing. "

Mr. Wang Yilei, director of ISPO China, Munich Expo Group, said.

Although the outdoor capital market is hot, Oneway Lee also cautioned: "the listing of enterprises must be decided according to their own needs, and they should not blindly follow suit, otherwise the results will often backfire.

Enterprises should focus on the construction of channels, do better products, make the price more intimate, and bring better experience to users.

Every enterprise should understand its position, otherwise the industry will become chaotic.

3. "

New concepts such as "outdoor +" have attracted much attention.

In recent years, the government has made policy guidance to the development of leisure tourism, and the consumption capacity of residents has increased. The consumption of family oriented tourism has gradually become the mainstream of the market. The rapid development of mobile Internet has provided a better objective condition for the development of online tourism.

Mr. Xu Guoqing, founder of KingCamp brand, said he is still optimistic about the future development of "Internet + tourism".

ISPO Wang told reporters: "the development of current sports theme tourism and outdoor theme tourism has attracted the attention of traditional travel agencies, and has also led to changes in traditional travel agencies, including Ctrip, Kaiser tourism and CYTS.

With the development of traditional travel agencies, their products will attract more consumers to participate in outdoor sports, and this cake will become bigger and bigger.

In addition to "Internet +", the concept of "outdoor +" has been gradually mentioned by people.

In 2015, the first ISPO Summer Exhibition in Shanghai put forward the concept of "outdoor +".

After the entry of outdoor sports into such new sectors as "tourism service", "urban fitness", "water sports" and "sports trend", the traditional boundaries will be broken, and brands and retailers will reconstruct a "outdoor +" mode of closed loop in a new perspective.

ISPO Wang said: "in recent years, fitness industry has also undergone great changes, the atmosphere is more and more strong, more and more people are participating.

As the cake gets bigger, the demand for it extends too much, and the services generated by many needs around them will be greatly developed.

The rise of more than 4. brand collection stores and the development of brands

The survival of the fittest in the outdoor industry is the norm, the enterprise is also constantly groping, the brand development, and multi brand collection stores have also come into being.

KingCamp Xu general introduction, "brand collection store in Europe and America is a relatively mature business mode, which has just started in China, and the reason is also the change of consumer demand in the main retail market.

Nowadays, young people pursue fashion, fashion and personality. They are too busy to work and can not afford to spend too much time shopping. The repetition and popularity of traditional department stores' brands and products can no longer meet their needs.

From this point of view, the brand store can enable this group of people to find the most fashionable products in the shortest time.

So over the past few years, multi brand stores have become a trend in China.

In addition, Xu added that the essence of foreign brand shops is the popularity of the buying system, while the concept in China is relatively lagging behind, and there is no mature mechanism and reasonable cost to train experts in this field.

How to solve this problem is the key for domestic industries or enterprises to establish brand collection stores.

ISPO Wang told reporters that from the point of view of brand dealers, if the number of multi brand stores in the next two or three years is more or more, or the share is bigger and bigger, it is not necessarily a good thing.

Because brand stores are the most favorable form for brands, regardless of shipments and brand image are the most advantageous stores.

But in the long term development, it is more suitable for the industry and consumers.

Market segmentation

The whole outdoor market is changing every day, and the market will tend to be more and more fragmented.

It is hard for the brand to satisfy all the needs of the future, and the brand will develop to a smaller and more beautiful one after another.

"From the brand and the product itself, enterprises need to relocate and rearrange what kind of products they want to sell to consumers, what products they want to provide to consumers, what kind of brand attributes they want to create and their exclusive industry status.

Once the enterprise is reorganized, it will need to be implemented bit by bit instead of staying on the verge of making changes.

Oneway Li general said.

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1., the atmosphere of outdoor family sports is strong.

First of all, the parent-child relationship disappearing in busy work and life is increasingly causing anxiety. The double deletion of time and role makes the effective time of family interaction less and less, while family outdoor can fill in this gap and provide high quality parent-child activities. Secondly, a series of socially influential parent-child programs are popular, leading to the popularity of parent-child products.

Therefore, KingCamp Xu believes that outdoor outdoor activities will become a new trend in the outdoor industry in 2016 and beyond.

KingCamp is the advocate of family outdoor, and also set up KFamily outdoor club. It regularly organizes outdoor activities, such as skiing, picking, barbecue, hiking, mountaineering, cave exploration and other outdoor activities suitable for family participation, so that more families can contact and try out family outdoors.

ISPO Wang also believes that with the growing atmosphere of the family outdoors, the demand for camping equipment, cooking utensils, lamps and stoves and other accessories will increase as families travel to and from nearby parks.

2., the ski market will show explosive growth.

In the past few years, the biggest problem of China's ski industry is the construction of infrastructure. Most of the ski resorts are built in the outskirts of the city. Apart from skiing, there are almost no other recreational facilities, and there are few skiing resorts suitable for holidays.

Nowadays, the concept of new ski resorts is the main concept of skiing. Skiing is a theme that attracts people on vacation by skiing. This development is benign.

KingCamp Xu said, "in winter, skiing, skating in summer, camping in spring and autumn, the resources of the whole snow field can be reasonably utilized in countries such as Canada, where snow and ice industry is mature. This snow field in China can also be used for reference."

ISPO Wang said, 2016 skiing.

There will be a burst of growth, so many enterprises are also increasing skiing.

In the past, skiing hardware was a short board for domestic brands, and its technical content was very high. So there are few famous brands in the world, and domestic brands are basically belong to the foundries.

After the success of Shen Dong Olympic Games, the skiing market is getting bigger and bigger, but Oneway Li also mentioned that skiing is a very professional sport. The heat preservation effect of equipment is very important for skiers. Therefore, it is necessary for enterprises to concentrate on their products to the utmost and strive to meet the needs of consumers and not to lower the cost performance line.

3. extreme sports are expected to usher in new opportunities for development.

In September 2015, the Tokyo Olympic Organizing Committee submitted 5 new applications to International Olympic Committee in 2020. These 5 items are: rock climbing, baseball and softball, karate, surfing and skateboarding.

The International Olympic Committee will make a final decision on the 129th meeting held in Rio De Janeiro in August this year.

The development of extreme sports is influenced by sports culture to a certain extent, and the crowd is also younger. So the current development in China is still marginalized, and more with the help of the trend culture.

Secondly, the development of sports is also dependent on the venues. Surfing requires good natural resources. Skateboards also need to build some skateboard parks, so its development will have some limitations.

However, whether climbing, surfing or skateboarding, if we can really enter the Olympic Games, there will surely be a better development in China.

The government will pay more attention to it, and it will also be beneficial to the construction of some infrastructure. The construction of infrastructure will surely lead to the development of this sport.

ISPO Wang told China sporting goods Daily reporter.

In addition, ISPO Wang added that the growth of Chinese consumers is very fast. After 00, there is no big difference between the thought of this generation and the cultural concepts abroad. Therefore, from a long-term perspective, an enterprise can arrange and cultivate the market, and Chinese consumers are very receptivity to these things.

Oneway Li also said: "all sports development will get better and better, and more and more people will participate. This is a process of the development of the industry.

The market is infinite, especially for clothing, food and shelter.

As long as someone has a market,