2015 What Has Happened To Your Heart?

2015 is over, I don't know.

To hear more of those words, others are not a word "difficult", where is it difficult? Life is the best interpretation of the clothing industry. What exactly happened in the textile and garment industry in 2015? What are the expectations for 2016 and the future? Today, I will review the evolution of the "difficult" word in 2015 with the Xiaobian.

The difficult process of evolution in 2015

In 2009, the domestic sports brand overtook the curve in the horse race enclosure; in 2010, the textile and clothing people were carefully cultivated in the cautiously optimistic situation; in 2011, the textile and garment industry entered the year of destoreation and supply chain pformation; in 2012, the M type social structure was aggravated and the online retail industry was rising vigorously; in 2013, the textile and garment industry entered a moderate growth era; some enterprises found a breakthrough through integrating resources; in 2014, the pformation of the textile and apparel industry met the Internet, and the online and offline integration ideas were accepted by mainstream clothing people;

Pain in 2015

From January to September,

The number of households with loss making businesses increased by 6.6%, while some of the textile enterprises chose to go bankrupt, or choose to run.

In April, Lining and XTEP's core suppliers, Ya Lun garment capital chain broke.

In May, Dongguan thick Hong garment factory boss ran; Shaoxing dyeing and dyeing big guy five ocean dyeing and printing bankruptcy; Viske women's clothing boss rolled away;

In July, Malin and Haydn's costumes boss lost contact; East China textile giant Bao Li Jia went bankrupt.

In August, the first plant of the Ji'nan national cotton factory was bankrupt and its assets were auctioned publicly for a hundred years. The Zhejiang Red Sword Group Co., Ltd. officially shut down production.

In September, Wenzhou Chuang Ji Group officially declared bankruptcy.

In 2015, Bosideng shut down and net profit was the best in history.

In December, the news of Zhou Chengjian, chairman of Metersbonwe group, was taken away by police. It seemed that there was not an accurate statement until now.

The road of pformation in 2015 is not easy.

In 2015, the textile and garment industry went through all kinds of "miserably", and could not afford to stop production and bankruptcy. The pformation of the textile and apparel industry was not easy. However, the return of the shop value, digital workshop, smart wear, intelligent sorting system, three-dimensional storage system, 3D fitting and smart shop were also a direction for the future of the textile and garment industry.

It is clear to us that this is an era of revolutionaries who embrace change bravely and who will create and lead the future.

The collapse of a large number of textile and garment enterprises is behind the strength of the market; and the solution to the problem of overproduction is inseparable from innovation.

Some enterprises have collected and analyzed the global trend through the Internet technology. They are closely linked with the systems and production links such as weaving, dyeing and finishing, SOP (standard operation specification) control and so on, to help enterprises achieve rapid creative pformation, quick proofing and quick order.

With the advantages of the Internet and new technology, the delivery speed of samples is increased, the risk of inventory backlog is reduced, and the "Internet + supply chain" pformation is realized.

Return of store value

China's consumer market is showing signs of "return to the physical store".

In 2015, Alibaba invested in Suning, bought Yintai, and Jingdong joined Yonghui. The value of the entity store was valued by Internet companies, and Ma's own face was rattling.

With the return of stores, the textile and garment industry should pay attention to it in the 2016 and even in the future.

In the field of women's wear, there will be fierce competition for talent, competition for channels and marketing. Once again, women will be reminded to be cautious and steady.

Enterprises that have not entered the capital market have rushed to enter the capital market, and have begun to take the road of integration of production and finance.

With the growth of enterprises and the maturity of the market, entrepreneurs change from brand marketing to integration of industry and finance.

Capital surges and set off another round of investment mergers and acquisitions.

Towards the capital market, enterprises become public companies, are conducive to brand communication, enhance public awareness and trust in enterprises, attract more talented people, and on the other hand, go to capital market to capitalizes on the advantages of capital, optimize the allocation of resources, and provide impetus for the pformation and upgrading of enterprises. This is also a direct impetus for enterprises to actively embrace capital.

The arrival of the intelligent age

In recent years, retail business has sprung up business models such as O2O and C2B, but these are micro innovations of channel and supply chain, and the innovation of manufacturing industry is not common in the upstream of supply chain.

When industry 4 meets the Internet, the textile and garment industry and retail industry start the intelligent linkage mode, and business breeds a new round of innovation.

Intelligent age, intelligent supply chain, and smart stores and smart wearable.