UNIQLO And Two Frenchmen Jointly Launched A Series Of Fashion Hits.

When it comes to the fast fashion of the joint series, do you have anything to say? Anyway, in our view, the overall characteristics of these joint names are: earn a Chr (34), I bought the illusion of big Chr (34), and no good thing can be grabbed. Don't think about how long it can last because it is still fast.

But this is a trend. Fast fashion brands are in love.

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Take H&M as an example. It used to cooperate with 17 fashion brands, designers and celebrities. From VERSACE, MARNI, Karl Lagerfeld to Comme desGAR ONS ONS, Maison Martin Margiel, it can count to Madonna, the star of the star, and then to the joint design of last year and H.

Recently, ELLE and design director Takizawa Nao have interviewed.

We picked up some interesting parts of it.

"The way it operates is UNIQLO's design to Carine Roitfeld and In s de La Fressange, and then they give me feedback.

If two of the clothes we designed are willing to wear, we will think these designs will be sincere and moving. "

2. the specific process is:

"Carine Roitfeld and In s de La Fressange have their own characteristics.

For example, In e s is more southern of France, while Carine is more urban.

When I was doing these two joint designs, I took them as my Mousika and chose different shapes and materials for them.

At the same time, they will tell me their preferences. "

"All two of them have a strong sense of subjectivity. I often drown in their opinions.

But what they stress to me is "what kind of clothes make them feel good" - something different from what I imagined.

The idea is to move back and forth between them and me and other designers. Practicality is a tenet.

"Carine Roitfeld wants simple clothes.

In s de La Fressange takes another factor into consideration: what does a busy workplace woman really need?

The two men took the place of the two questions that UNIQLO wanted to express.

There is another story about In s de La Fressange.

"In 2011, the 59 year old French fashion designer In s de La Fressange published a book called Parisian Chic.

In that book, she displayed the products of UNIQLO.

One day, Mr. Ryui Masa, standing in front of me with this book, asked me if I knew the book In s.

I said, I know.

Then Ryui Masa said, "this In s," she knows what is real quality, and she can distinguish between good and bad.

She chooses clothes not based on designers or brands.

So we think her ideas are very similar to ours. You can wear uniforms from head to toe, but you can also dress UNIQLO and Hermes even Dior, or some other brands.

Because of this, we have found In s cooperation, and hope that our joint series can provide such products and value.

While working with Carine Roitfeld, Naoki Takizawa talked about the philosophy of UNIQLO's brand - life.

"UNIQLO wants to provide useful design, but it does not simply refer to sportswear.

We have many kinds of products. The four words of "life and life" can generalize all product lines, but we have another problem. That is, if we mention "comfort", we may miss the fashion.

So, in order to show our fashion ideas to consumers, we need to find someone who really knows fashion and knows how to display clothes.

Carine Roitfeld is such a person. "

4. they just happened to be French.

"We did not insist on choosing the French to cooperate.

If Carine Roitfeld is American, her series will still be done.

Our affection for her is not from her nationality and culture, but from her appreciation. "

5. cooperate with them, have you learned anything?

"I learned how to mix and match with In s, and I realized what is most important to women.

Because I thought it was different from In s, but there are some things in common.

For example, they want to make women's arms look slender, and they also want the design to highlight women's necks.

For example, the design of pockets in trousers is also a factor for them to consider, which can make leg lines different.

It may sound ridiculous to most people, but you know, Japanese consumers need these slender designs very much.

6.Carine Roitfeld said that talent is the protagonist and clothes are not.

"Let's take a zipper to give an example.

I had zippers on my clothes before, and some very complicated clipping.

As a result, Carine Roitfeld asked me to remove these unnecessary designs.

My concern was that if a dress was too simple to attract someone? So I insisted on adding a zipper round, and the design at least reached a balance.

Carine Roitfeld means that talent is the protagonist and clothes are not.

Of course, designers can do all kinds of styles according to their preferences, but some details may become fun, or they may be in the way.

UNIQLO is also planning to promote this marketing mode. They have done it before, but they plan to do more in the future.

For example, last year, UNIQLO came to the French fashion editor Carine Roitfeld, and French supermodel In s de la Fressange joint design.

In the 1 spring and summer new year released in 2016, the number of design cooperation has reached 4, which has never been seen in single season.

So what does UNIQLO really think about doing joint design? Why do we need to find two Frenchmen to cooperate, not others? How do they work together? How do we integrate the French fashion in considering the cost as an important prerequisite?