Adidas'S New Pure Boost X Shoes Series Is Officially On Shelves.

February 1st Adidas The new Pure Boost X women's shoes series is officially on the stage. The Primeknit vamp combines with the innovative flexible arch design, and fingers can even pass through the arch of the arch.

"This year will be an important year for Adidas and women's series." Kelly Olmstead, senior marketing director at Adidas, said that the feet of runners would expand about 1 centimeters at the time of landing, and the movement of women's feet would be more flexible. Adidas has spent three years researching and developing the aircraft's wing tracking technology.

Pure Boost is a product specifically designed for female consumers. The technology has not yet been applied to the male product line. Shoes with less pressure and good extension can solve the problem of thumb eversion in women. The soles of the feet are combined with BOOST Foam and Stretch Web elastic hole bottom design, so that women with limited strength can move forward easily.

In addition, the joint version of Stella McCartney will also be on sale in February 15th at a price of 170 dollars. The shoelace system completely discarded the decoration of the side supporting piece and the three bars.

In the past, women's running shoes were mostly modified on the basis of men's money. "Changing the size to Shrink it and pink it" has become the usual practice of the industry. For example, when Under Armour launched the women's apparel product line, it was also a simple and crude thinking.

2014, Nike integrated the original female product line into Nike Women, putting forward the slogan of entering the "lifestyle" field for the first time. Leisure, social life, rather than professional competition, is the typical user image expected by Nike Women. In 2004, cooperation between Adidas and Stella McCartney in women's product design was also positioned between sports and fashion.

Meanwhile, Fast fashion brand Forever 21 and Gap were involved in the competition too early, and its sports product line was developing rapidly.

According to Running USA data In 2010, the number of women half marathon finishers exceeded the number of men for the first time, and the annual growth rate was 4% per year per year, reaching 57% of the total number in 2014.

In 2015, sales of brand women's running shoes amounted to $1 billion 700 million, and the gap between men's running shoes Market ($2 billion 200 million) was narrowing.