Future Development Trend Of Smart Shoe Industry
The market size of smart shoes increased rapidly in 2015, and the domestic environment in 2016 still benefits the development of smart shoes.
At the policy level, the Internet is released by the state.
Made in China 2025
And other related documents support the pformation of traditional shoe enterprises toward intelligent manufacturing.
At the capital level, investors are generally optimistic about the field of smart shoes, and many smart shoe makers are getting financing this year.
At the media level, smart wearable products are one of the biggest hotspots of media chase in 2015.
Therefore, it is estimated that the size of smart shoes will expand further in 2016.
The intellectualization of shoes and clothing is not achieved by core hardware technology. There are still many key points for success or failure in production and sales, and cooperation with traditional shoe enterprises can effectively control risks.
Traditional shoe companies can introduce familiar Internet operation mode.
team
By combining the advantages of traditional shoe companies in the supply chain and offline channels with the Internet mode, the development and production of smart shoes will be multiplied.
Smart shoes
There are more links in the industrial chain. From the perspective of industrial division of labor, there are basically four parts: chip and parts producers, mobile developers, shoes and industrial design.
As the core part of smart shoes, shoes are also the carrier of intelligent components.
But from the shoe itself, its brand, quality, price performance, appearance and other factors that affect consumer purchase have not changed. Intelligent function is an additional factor rather than a decisive factor.
The visualization of smart shoe function is inseparable from mobile applications. Mobile developers are an important part of the development of smart shoe products.
Smart shoes need to be placed inside smart components, which involves industrial design.
How to keep the built-in smart components in the best working condition without affecting the beauty and comfort of the shoes? The Red Star Award of Chinese industrial design may give the answer. In December 2015, the red star award awarded the first pair of award-winning intelligent shoes so far.
Besides stepping and positioning functions, intelligent shoes also have certain game functions.
According to the concept product of smart shoes, which was launched by two smart shoes hatching platform at the Expo, Chinajoy and so on, smart shoes have been able to play the role of game control devices to some extent.
In addition, intelligent shoes can also be connected with the currently popular VR glasses, and travel around the world in the virtual reality world, and feel the convenience of VR tourism in advance.
With the improvement of computer technology and sensor technology, interconnection of all things is not only a slogan.
And smart shoes will become an important entry of the Internet of things.
It is for this reason that intelligent manufacturers such as Xiaomi, who have made certain achievements in the field of smart bracelet, or internet giants like BAT, have not forgotten to get a share in the field of smart shoes, trying to seize the new entry of the Internet of things in this field.
Overall, the smart shoe industry in 2015 is still in the exploratory stage, and the industrial environment and consumer habits are gradually taking shape. The industry chain is gradually maturing, and intelligent shoes will develop in a more perfect direction.
In this stage, mining user needs, trying product form, building software ecosystem and improving user experience are the main tasks.
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