The "Golden Week" Of The Spring Festival: Outbound Travel Hot Overseas "Burst Buying" Into The Mainstream

This year's Spring Festival "Golden Week", China's family outbound tourism is very popular, and shows amazing purchasing power.

from

To Losangeles, from Maldives to

Chinese tourists are important consumer groups.

It is reported that the number of outbound tours in 2016 is expected to reach 5 million 700 thousand to 6 million. If the per capita tourism related expenses are 15 thousand yuan, the total consumption will reach 90 billion yuan.

The purchasing power of Chinese consumers amazed the world and brought a bright spot to the world economy with a weak recovery and a lack of confidence.

The popularity of outbound travel and overseas "explosion buying" shows that the Chinese people are rich in their pockets, reflecting the great potential of the domestic market. The consumption of residents is indeed upgrading. At the same time, it also reflects that China's entry into the middle income countries has many shortcomings in dealing with the "consumption escalation". The Chinese economy still faces the contradiction between the growing demand and the productivity of the masses.

Observation of Chinese tourists leaving the country, not only includes brand names

,

And other high-end items, but also many daily necessities, such as

Health care products, kitchen products, children's toys and so on.

The idea of consumers is very simple, because foreign products are new, functional and quality, and they are willing to buy even if the price is slightly higher.

It can be seen that as long as the domestic supply side does not keep up with the upgrading of consumption, the quality, variety, specifications and safety of products can not meet consumer demand, people will be keen to buy overseas substitutes. This is the deep reason for the emergence of "sea fever" in recent years, and it is also an angle to understand the importance and urgency of supply side reform.

Emphasizing both supply and demand, like walking on two legs, is a balanced relationship between economic analysis and macro management.

If we want to achieve the strategic goal of 13th Five-Year, we must continue to make efforts from both ends of supply and demand to expand supply with demand for innovation, and to expand effective demand and push up supply upgrading.

On the one hand, we should take the improvement of supply as the main direction of attack, take the initiative to reduce inefficient and low-end supply, expand effective and high-end supply, and enhance the adaptability and flexibility of the supply structure to the change of demand. This is the way to achieve the leap from low level supply and demand balance to high level supply and demand balance. On the other hand, while accelerating the supply side reform, the demand side can not be relaxed at all.

We should conform to the situation, expand domestic demand, lead and create consumer demand with better quality products and more convenient services, and release the demand potential in the upgrading of consumption.

To achieve supply and demand, "two hands" and "joint efforts" can pform market potential into growth strength and open up more room for development of China's economy.