After The Rise Of O2O, There Is Hope And Frustration In The First Spring Festival.

Reporters during the Spring Festival survey of several different levels of cities found that takeaway became the most popular O2O business.

However, O2O, whose responsibility is to solve the consumption pain point, also highlights the "Spring Festival pain point".

During the Spring Festival, they are in a semi paralyzed state.

However, in the reality that the platform has not extended its tentacles to the lower market, the local venture O2O project has begun to germinate.

Food is the best: takeaway rate is the highest.

Reporters during the Spring Festival were found in different levels of development of the city, in addition to Beijing, Shanghai, O2O birthplace has long been taken away from O2O, Zhengzhou, Qingdao and other large cities and more three or four line cities are also covered by takeaway platform.

Among them, public comment, hungry, American group takeaway, Baidu takeaway, word of mouth network are the most widely opened takeaway O2O platforms.

Miss Wang, who works in an architectural design office in Zhengzhou, said last year was the most active year of the takeaway platform. "Under the promotion of subsidized concessions, I don't know when to start. At noon, the first thing I think of when I eat in a unit is picking up dishes on the takeout platform and ordering them at the price."

Reporters at the county-level city close to Zhengzhou, Xinzheng, saw the Dragon Lake town at the junction of the city and Zhengzhou. Due to the existence of many university campuses, the major takeaway platforms have been completed.

A restaurant official said that most of the online reservations were students from nearby universities.

A takeaway platform shows that there are more than 800 monthly sales of restaurants.

Besides these big cities, including Shaanxi Tongchuan, Shandong and Linyi, takeout is also the most active O2O business.

The Beijing Commercial Daily reporter found on various platforms that besides the takeaway service, the platform has begun to promote the distribution of flowers and other businesses.

Statistics show that takeaway, travel, online purchase (expected) movie tickets, flowers, cakes and so on are the most widely used businesses. As for door-to-door massage, housekeeping, supermarket distribution and so on, the three or four tier cities have not yet been opened and consumers are less aware.

Chase the concept: the three or four line market has sprouted.

Although there are many businesses in the three and fourth tier cities,

Told reporters that he had not heard of O2O, but local entrepreneurship projects targeted the hot O2O field.

However, the development of O2O projects is not easy to develop locally, and the difficulty of market development is much greater than that of the second tier market.

Reporters in Zhengzhou survey found that a large number of mainstream platforms, including Jingdong, did not carry out business in Zhengzhou. However, a large number of local Internet start-ups such as vegetable convenience and Taoism have begun to provide fresh distribution and other similar services.

Shaanxi Tongchuan, a mainstream WeChat public service platform, "copper Wei" shows that the platform can provide life supermarkets, specialties, fast food, tourism, and job hunting, housekeeping, booking and other living services. However, there are only 1 restaurants and 1 seafood restaurants in the takeaway service, and the telephone booking is required one day in advance, and the WeChat platform only provides a menu.

When the first tier cities are still in the test stage, the attempt of the three or four line is more like catching up with the concept.

Beijing Commercial Daily reporter experienced many local O2O business found that in addition to imperfect services, and even the platform can not use WeChat, Alipay and other online payment tools, can only be paid in cash.

The education market is a common problem faced by all O2O businesses based on the innovation mode.

A boss of a nail shop in Tancheng, Linyi, Shandong, said that she did manicure and beauty business, and there were many customers coming to the store every day. She never thought of coming to the house without worrying about business or even having a shortage of people in the shop.

For consumers in small cities, almost all of the respondents said they did not have nail polish demand.

Although the major platforms are holding a "decisive battle to the Spring Festival" attitude, but reporters experience has found that even the first tier cities, O2O during the Spring Festival service is not satisfactory.

Reporters on the eve of new year's Eve 21:30 in the Beijing working body using the taxi software found that Uber can not get the money, the speed of dripping express to 3.3 times.

The takeaway platform is facing a collective "half closing" during the Spring Festival.

In addition to the normal service provided by chain brands, a large number of businesses show suspension service.

The Beijing Commercial Daily reporter saw that the selling fee of a small hall selling a wonton directly referred to 246 yuan, while the drug delivery O2O to solve the "acute disease" pain point was almost completely shut down during the Spring Festival.

Because of the platform property, the rest of the business and the shortage of labor are the biggest troubles of O2O services in the first tier market.

A special driver said that many drivers were returning to their hometown during the Spring Festival. Most of them left behind were drivers in Beijing. "Before the festival, the company sent a notice, please apply for the drivers who are willing to Spring Festival, but there is no incentive mechanism."

The head of the takeaway platform said that the platform would retain its self built logistics team to provide services, but it would not require the normal service of the merchants and the third party distribution workers. "After all, during the Spring Festival, everyone will have to celebrate the new year, and the market does not have such a large consumption demand."

During the Spring Festival, just needed O2O platform is also facing trouble.

Beijing Business Daily reporter experience 58 home, cloud Home Economics and other O2O platform found that even if all services have increased prices, consumers are also "a single hard to find".

The Beijing Business Daily reporter visited the beaver App on the first night of the evening to check the schedule of six nail trainer. Only one of them could make an appointment after the second grade. Other Manicure divisions should start after fifth or sixth day.