Rural Electricity Supplier Burst New Force In The First Year

In early 2015, Liu Qiangdong opened the first stop of Jingdong's rural electric business in his hometown, Suqian City, Jiangsu Province, and Suyu District of Suqian city became a national model of rural electric business demonstration counties (districts).

"Good agricultural products cannot be sold, but can only be looked at in the ground."

"Even if there are buyers, how to pport agricultural products from remote mountain counties to maintain quality and freshness is a big problem."

"Farmers' income is originally low, but it costs more than the price of city people to buy the same consumer product."

This is a normal thing to do in the past, but in 2015, if you still think so, you are wrong.

In 2015, it was the first year of rural electric business. This year, the State Council and the state ministries and commissions on the formulation and promulgation of rural electricity business policies have been unable to use the word "continuous", but rather "intensive".

Since the launch of the Central Document No. 1 in 2015, there are 12 policy documents covering rural electricity providers.

The most essential thing that happened in rural electric business in 2015 is that the last mile of rural logistics has been opened up, and the electricity giant has gone to the countryside to make the electricity supplier blossom everywhere in rural China.

This means that the situation of high cost and inefficient logistics caused by information asymmetry and imperfect infrastructure in the past should be turned over.

How to solve the crux of "last mile" of rural logistics? Is the competition between the giants in rural areas splendid? How does the rural area grow the gene of the electricity supplier? Is there any pain point in the rural electricity supplier?

To know the answers to these questions, first of all, we need to look at the rural e-commerce research base in Zhejiang, Suichang, China, starting from the "Suichang model".

What is the "Suichang model"?

Suichang county is located in the southwestern part of Zhejiang province. The county has a total area of 2539 square kilometers, 88.82% of the mountain area, 703 of the altitudes above 1000 kilometers, and the population of the whole county is only 231 thousand.

However, it is such a typical mountain county of "nine mountains, half water and half field", which has developed the Suichang mode of rural e-commerce, and has become the research base of rural e-commerce in China.

Ali Research Institute, the Chinese Academy of Social Sciences, and relevant leaders of Zhejiang province visited the three branches, and the relevant departments such as the Ministry of agriculture and the State Council also came to investigate and investigate.

Suichang was suddenly fired from a previously unknown mountain county.

What is the Suichang model? Simply speaking, the local community in Suichang uses its unique social organization mode to realize "agricultural products entering the city" and "consumer goods going to the countryside" through the electronic business platform.

In October 23, 2015, the State Council issued a number of opinions on promoting the development of express industry with national hair [2015] 61, and referred to the two-way circulation channel of "industrial products to the countryside" and "agricultural products entering the city".

"Agricultural products enter the city" to solve the problem of the docking of agricultural products with the market.

The local agricultural goods "uplink" platform, which is linked to the one end, is the supply source of agricultural products, the rural cooperatives, and the other end of the urban youth who are connected to the local open shop or micro business. They develop into a distribution member of the Sui net, helping to sell agricultural products to a second tier city, and these young people will first receive the training and sales ability training of the Suichang online store association.

"Consumer goods go to the countryside" focuses on solving the problem of rural Internet shopping.

The development of electricity providers in rural areas will be restricted by logistics, hardware, Internet access and cultural skills.

The "downhill" platform for local consumer products, which is based on the commercial street of every village, has a small 8~10 square meter service station in the shop, equipped with computer equipment for the service station, and trained as a part-time waiter to help the villagers purchase on behalf of the Internet.

At the same time, catch up the street network to establish the county level operation center and the two level distribution from the county town to the countryside.

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Lu Chun, director of the office of the Party School of the Suichang county Party committee, told reporters that Sui Wang, Wang Chai Jie and Suichang online store association were actually three brands and a set of people. They were born by local Pan Dongming in March 2010 and started to develop e-commerce.

"At that time, the company was established by 12 directors and 470 thousand of the fund, and has invested about 50 million in succession."

Zhejiang chase street Agel Ecommerce Ltd (hereinafter referred to as "catch Street company"), the strategic cooperation department responsible for the humanities, told reporters that the company has not made any profit so far, and the training for distribution members of the online shop association is free, and it also tries to give profits to the members in the distribution of income with the distribution members, who basically only recover their costs.

At this stage, their goal is to expand and distribute their members under the line and expand the service stations inside and outside the province.

So far, the distribution members of the online store association have reached more than 2000 in Suichang County, and more than 4000 in the whole country.

At present, the coverage of the company has developed from 3 provinces, 15 counties and 1200 villages in 2014 to 12 provinces and 32 counties in the end of 2015.

In 2014, the Suichang County online store association's public service platform reached 320 million of the county's upstream agricultural products, and it is expected to exceed 500 million yuan in 2015.

From 2013 to 2015, the sales volume of consumer goods was 160 million.

Lv Chun and the receptionist of the Suichang provincial electricity supplier's overseas research group, he told reporters that from January 2015 to the end of December 2015, he had received 156 groups of inspecting rural electricity providers from all over the country, a total of 2449 people.

In particular, in July 2015, the Ministry of Finance and the Ministry of Commerce issued the notice on "launching the comprehensive demonstration of electricity providers in 2015" by the Finance Office [2015] 60, which called for the pilot of 200 counties in 2015. After that, Lu Chun Ho's reception task increased rapidly, "more than once a day, to receive more than a dozen guests". Most of them were from Guangxi, Guizhou, Chongqing and other southwestern regions, and Shaanxi, Shanxi and Gansu.

Backed by the strong thrust of the government

In this "nine mountains, half water and half field" originally remote and backward mountainous counties, why would they bring hair to show the electricity supplier mode?

"Suichang has no advantage at all," Lin Songwen, director of the external affairs department of Jie Jie company, told the first Financial Daily reporter that Suichang county had no industrial foundation and was not suitable for developing high-end manufacturing. Moreover, many young people went to work in the city, and there was no talent advantage. At the same time, there was no land advantage and location advantage.

In order to develop the economy in Suichang, from the perspective of the government, we can only take advantage of the local disadvantages and turn the disadvantages into advantages.

E-commerce is a good tool for the government to solve the problem of agriculture, rural areas and farmers.

First of all, the sale of agricultural products through the Internet can increase the income of ordinary people.

Secondly, there are problems of employment and entrepreneurship in the local surplus labor force, and the technology threshold of using the Internet to start employment and entrepreneurship is very low, and the cost input is also very low, such as opening a shop, micro shop, or several people on the Internet to make a small platform for agricultural products sales.

Local young people can start a business with a computer and a cell phone.

Lin Songwen told reporters, like many people in Suichang now rely on a cell phone, a month to earn five thousand or six thousand of the large number of people.

"They don't need to stock up or take pictures of themselves, as long as they are responsible for sales.

The online shop association makes standards for many products to solve quality control, preservation, packaging, photo taking, unified logistics and unified delivery.

The development of e-commerce is closely related to the importance of the local government.

Lin Songwen told reporters that the rural electricity supplier is a systematic project involving all aspects of industry and commerce, agriculture, quality supervision, inspection, logistics and so on. All the relevant members involved in the industry chain must connect with each other. Without the government's high regard, it is difficult to make rural electric business.

The company is equipped with computers, screens and shelves for every rural service station.

Lu Chun told reporters that every allocation of a site, the county government subsidized the street company 15000 yuan, and this land, the street companies do not have to pay rent.

Suichang county financial support for local e-commerce development also increased exponentially. In 2012, it was 570 thousand yuan, 9 million yuan in 2013, and 12 million 930 thousand yuan in 2014.

In the meantime, in the cooperation between Suichang electricity supplier and Ali, the local government also made both efforts and efforts.

In May 2012, the Suichang County People's government signed a strategic agreement with the Alibaba on the Taobao government of the Suichang County People's government and Alibaba group. In October 2012, the Suichang County People's government held the Taobao county's "characteristic China Suichang Pavilion" county mobilization conference, which opened in January 2013, and is the first county characteristic hall in the country.

And in terms of manpower input, the county leaders are on the battlefield.

"Some important projects and programmes of the company, the county leaders in charge will participate in the discussion in person, sometimes we will discuss a certain problem even at 1 o'clock in the morning."

Lin Songwen told reporters that Ye Zhaohui, the deputy magistrate who was in charge of their work, met with them almost every day.

In 2011, Ye Zhaohui, 33 years old, became the deputy county magistrate of Suichang county. He was young and ambitious. He seemed to have a good future on official career.

Ye Zhaohui's involvement in and support for the development of the street network was very deep.

Ye Zhaohui once said that the rural market will be the largest cake and the last piece of cake in China's Internet economy in the next few years.

However, many people expected that, in November 2015, Ye Zhaohui resigned from the public service to do business in the sea, which at that time caused a great sensation.

use

As the saying goes, the rural electric business in Suichang is quite mature now.

After his resignation, Ye Zhaohui left Suichang and chose to go to Zhuji, the vice mayor who once served as vice mayor.

At present, Ye Zhaohui joined the Zhejiang blue America Polytron Technologies Inc, headquartered in Zhuji, and began to focus on another potential agricultural product blueberry.

At the same time, Ye Zhaohui also served as the management position of Agel Ecommerce Ltd in Zhejiang village and village, specializing in the construction of rural electric business O2O and county electric business cycle mode.

Zhuji has contacts and resources that he is familiar with and needs.